Yang C, Haris MFBM. IMPACT OF CULTURAL AUTHENTICITY AND AUDIENCE ENGAGEMENT ON GLOBAL APPRECIATION OF YIYANG TUNE: THE MEDIATING ROLE OF EMOTIONAL RESONANCE AND THE MODERATING ROLE OF INTERCULTURAL SENSITIVITY. BJMSR [Internet]. 2025 Dec. 12 [cited 2026 Jan. 10];11(1):102-15. Available from: http://cribfb.com/journal/index.php/BJMSR/article/view/2766