A COMPARATIVE STUDY ON INVESTMENT PATTERN OF SELF-EMPLOYED & START-UP ENTREPRENEURS WITH SPECIAL REFERENCE TO PAN INDIA

Kannadas Sendilvelu; Manita Deepak Shah

doi:10.46281/ijfb.v5i2.1025

Kannadas Sendilvelu SDM- IMD https://orcid.org/0000-0002-9806-1711
Manita Deepak Shah JU https://orcid.org/0000-0003-4184-8609

DOI: https://doi.org/10.46281/ijfb.v5i2.1025

Keywords: Self-Employed, Entrepreneurs, Investment Pattern.

Abstract

This study connotes the influence of demographical factors on the behavior of two categories of investors especially when they are pre-occupied with commitments and constraints. It also includes the subsequent effects on their risk appetite. It focuses on the fact that investors are not always rational in nature, have limits to their self-control and are influenced by their own limitations and bounded knowledge. This study is a comparative study between the Investment pattern of Self-Employed and Entrepreneurs. For the purpose of Study, we have taken 100 samples from Start-up entrepreneurs and Self-Employed. The Data used in the study are both primary and secondary. Using random Sampling technique, the responses were collected and analyzed using graphs and tables. Many developments were seen during the analysis. The analysis was carried by connecting the factors which are influential on one another and Chi-Square Test tools were utilized. Overall, the study has given new perspectives of the Financial Behavior of both Self-Employed and Entrepreneur which can further be analyzed by expanding the scope of the study and samples collected. There is still lot of scope to study and research in the area for contributing to the field of Behavioral Finance with various biases influencing the investing behavior.

JEL Classification Codes: G40, G41.

Author Biographies

Kannadas Sendilvelu, SDM- IMD

Assistant Professor of Accounting and Finance, SDM Institute for Management Development, Mysuru, India-570011

Manita Deepak Shah, JU

Professor and Associate Dean, Jain (Deemed to be) University, Bengaluru, India-560069

References

Adamu, M., & Shakur, M. B. (2017). The Roles of Determinants of Self-employment: A Mediation of Entrepreneurial Motivation in Bauchi State, Nigeria. International Journal of Accounting & Finance Review, 42-51.

Avinash, N. (2014). Savings Pattern and Investment Preferences of Individuals with Reference to Hyderabad City. Small, 19(6), 4-11.

Bhatnagar, V. (2011, January 1). https://www.researchgate.net/publication/296247225_Investment_Behavior_of_Businessmen-_A_study_with_Special_Reference_to_Gwalior_MP. Retrieved from Research Gate: https://www.researchgate.net/publication/296247225_Investment_Behavior_of_Businessmen-_A_study_with_Special_Reference_to_Gwalior_MP

Beugelsdijk, S., & Noorderhaven, N. (2005). Personality characteristics of self-employed; an empirical study. Small Business Economics, 24(2), 159–167.

Kirubakaran, J. P. S. (2013). An Investigative Study on the Attitudes of Investors – A Special Reference to Indian Stock Exchanges. The International Journal's Research Journal of Economics & Business Studies.

Kim, G. (2008). Entrepreneurship and self-employment: The state-of-the-art and directions for future research. New England Journal of Entrepreneurship, 11(1), 5.

Levine, R., & Rubinstein, Y. (2018). Selection into entrepreneurship and self-employment. National Bureau of Economic Research.

Patel, C. Y. P., & Patel, C. C. Y. (2012). A study of investment perspective of salaried people (private sector). Asia Pacific Journal of Marketing & Management Review, 1(2), 126-146.

Ranjani, K. S., & Chopra, A. (2011). An empirical study of financial awareness of working women in India. Res. J. Soc. Sci. Manage, 1(6), 268-280.

Shanmugham, R. (2000). Factors influencing investment decisions. Indian Capital Markets–Trends and Dimensions (ed.), Tata McGraw-Hill Publishing Company Limited, New Delhi.

Saini, S., Anjum, B., & Saini, R. (2011). Investors’ awareness and perception about mutual funds. International Journal of multidisciplinary research, 1(1), 14-29.

Van Stel, A., Wennekers, S., & Scholman, G. (2014). Solo self-employed versus employer entrepreneurs: Determinants and macro-economic effects in OECD countries. Eurasian Business Review, 4(1), 107–136.