MEASURES TO IMPROVE LIFE INSURANCE PROFITABILITY IN INDIA

  • Ramesh Kumar Satuluri GITAMU
  • Raavi Radhika GITAMU
Keywords: Life Insurance, Profitability, Profit, Insurance Industry, Insurance.

Abstract

With ~32 crore policies in-force and over ~11000 branches across locations, Life Insurance Industry in India is the 10th largest across the globe in terms of premium contribution. India's share in Global Life Insurance Market was 2.73% during 2019. The life insurance industry is also one of the largest employers with both direct and indirect employment. Life Insurance penetration in India is at 2.82% and density at 58 USD, which is way below the global statistics. This gives immense opportunity for global players to venture into the Indian insurance market. With a proposal for an FDI hike to 74%, we are expecting many big players to enter the Indian market. However, the attractiveness of the industry not depends solely on the market opportunity but also on the bottom line, which is profitability. Indian Insurance Industry is one of the highly regulated markets across the globe and perceived to be the lowest profit-making insurance market. Hence, the need for the study to improve the profitability of life insurance companies in India through structural and policy measures.

JEL Classification Codes: G22, I13, O16, A10, E22, G10.

 

Author Biographies

Ramesh Kumar Satuluri, GITAMU

Research Scholar, Department of Management, GITAM University, Hyderabad, India

Raavi Radhika, GITAMU

Associate Professor, Department of Management, GITAM University, Hyderabad, India

References

Bidabad, B. (2019). Insurance Products in Rastin Profit and Loss Sharing Banking. Indian Journal of Finance and Banking, 3(1), 40-54. https://doi.org/10.46281/ijfb.v3i1.344

Choudhury, M., Singh, R., Kajol, K., & Rai, S. K. (2020). Empathy of the Bancassurance Channel: An Empirical Study. Indian Journal of Finance and Banking, 4(4), 30-47. https://doi.org/10.46281/ijfb.v4i4.909

Diepiriye, D. (2018). International Financial Reporting Standards and Value Relevance of Accounting Information: A Mult-Institutional Perspectives from Nigeria Quoted Firms. International Journal of Accounting & Finance Review, 2(2), 1-14. https://doi.org/10.46281/ijafr.v2i2.25

Gulati, N. C., & Jain, C. M. (2011). Comparative analysis of the performance of all the players of the Indian life insurance industry. VSRD International Journal of Business and Management Research, 1(8), 561-569.

Hamsini, P. H., & Rashmi, R. (2019). A Study on Effectiveness of the Crop Insurance in Karnataka -With Special Reference Chikmagalur District. Indian Journal of Finance and Banking, 3(2), 10-13. https://doi.org/10.46281/ijfb.v3i2.393

Tanwar, J., Seth, H., Vaish, A. K., & Rao, N. V. M. (2020). Revisiting the Efficiency of Indian Banking Sector: An Analysis of Comparative Models Through Data Envelopment Analysis. Indian Journal of Finance and Banking, 4(1), 92-108. https://doi.org/10.46281/ijfb.v4i1.585
Published
2021-03-29
How to Cite
Satuluri, R. K., & Radhika, R. (2021). MEASURES TO IMPROVE LIFE INSURANCE PROFITABILITY IN INDIA. Indian Journal of Finance and Banking, 5(2), 98-105. https://doi.org/10.46281/ijfb.v5i2.1046
Section
Regular Research Article/ Short Communication Article