Arshad, Adnan, Shahzaman Khan, Usman Zafar, and Ayesha Abdul Qadir. “ROLE OF CONSUMER PSYCHOLOGICAL STUDIES IN FAST FOOD INDUSTRY”. International Journal of Marketing Research Innovation 5, no. 1 (August 24, 2021): 16-35. Accessed May 10, 2024. http://cribfb.com/journal/index.php/ijmri/article/view/1301.