International Journal of Marketing Research Innovation
Marketing Research Innovation Society [Affiliated Societies]
FUTURE OF MARKETING INTENT TO ACTION: INVESTIGATING CONSUMER’S ONLINE & OFFLINE BUYING PATTERNS, ILFORD UK
The complicated retail environment brought forth by the growing confluence of online and offline channels calls for a better comprehension of customer impulse buying patterns. The tendency of the consumers for unplanned and spontaneous shopping was the core purpose of finding out through this study, from the United Kingdom consumer’s perspective. To dig-out the propensity of the consumers towards online and offline buying habits and planning. This study is based on a qualitative approach by using ‘desk methodology’ We’ve collected 146 articles/studies via web browsing, and selected core 44 article’s (secondary data), which enhances understanding of the consumer’s impulsive buying decisions specifically in Ilford., a suburban field, in East London. This study uses thematic analysis to shine a light on the dynamics of impulse purchases differently in online and offline contexts due to, among other factors, sensory experience for groceries but not fashion vs. convenience. Results showed that happy consumers are more inclined to make spontaneous purchases. While offline impulse purchases are tied to sensory and in-store elements. Ilford (UK) based consumers are very conscious about their time and desired products. They spend their time only on those buyings which are very essential in their daily routine. For the rest of things, they preferred to buy online. The major findings of this study exhibit that channel-specific strategies are crucial for businesses since consumers' impulse buying habits differ in online and offline settings and demonstrate that retailers to shift their marketing strategies to account for the distinct features of every channel. JEL Classification Codes: M31, M37, D12.
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
Online Marketing, Offline Marketing, Impulsive Buying, Qualitative Research, Thematic Analysis
Copyright (c) 2024 Muhammad Zohaib, Muhammad Ismail, Ambreen Zaineb, Muhammad Yasir Tahir, Fariha Tazin
THE LINKAGE OF SUBSCRIPTION DECISIONS FROM SEVERAL FACTORS AT VIDEO ON-DEMAND STREAMING SERVICES IN JAKARTA CITY, INDONESIA
The internet era and digital industry are increasingly benefiting from the increasing use of the internet in Asian countries. In the next few years, the existence of this video-on-demand streaming application will be increasingly popular among the public. This study aims to linkage between e-service quality and user experience impact on subscription decisions simultaneously and partially in Video On-Demand Streaming services in Jakarta City, Indonesia. This study uses a quantitative approach using multiple regression and causality type. Data collection from the period of March to June 2024 to participants at least 3 months and are at least 17 years old who subscribe to video-on-demand streaming services. Data procession with multiple regression analysis. This evidence supports based on proven empirical the Subscription Decisions from several factors, i.e., the significance of e-Service Quality and User Experience of Disney+ Hotstar Video On-Demand Streaming service application, with forty-six point eight percent both of them contributing components in this study. Hereafter, each of the e-Service Quality and User Experience factoring to influence the subscription decisions as partially at Video On-Demand Streaming Service of Disney+Hotstar as significantly. The study's findings serve in-depth information for provider applications, especially in Indonesia to sustain by continuing to display film recommendations via the search icon and continuing to provide the latest films and series. This study recommended that understanding customer consumption patterns is important, as well as scheduling favorite films seasonally based on the amount of time spent on favorite genres/films and conducting surveys as often as possible with customers. JEL Classification Codes: C0, C83, M31, M37, N35.
E-Service Quality, Subscription Decisions, User Experience, Video On-Demand.
Copyright (c) 2024 Ellena Nurfazria Handayani, Melani Quintania, Firsan Nova, Kamiila Aziizah
CUSTOMERS' RESPONSE TOWARDS ONLINE BUSINESS DURING THE COVID-19 PANDEMIC: A CASE STUDY ON SELECTED ONLINE BUSINESSES IN AN EMERGING COUNTRY
Nowadays, online business plays a significant role in the digital era. People all over the world are highly engaged in online business. Moreover, consumers are shifting their buying behavior towards online business rather than spot purchases. The popularity and significance of online business have increased dramatically in the period of COVID-19. Many people have started their businesses rather than finding new jobs and other opportunities. However, online business owners may not receive similar responses from their customers. This study investigates customers' reactions toward online businesses during the COVID-19 pandemic, focusing on selected online businesses in an emerging country. The purpose is to evaluate how online business owners adapted to changes in customer behavior. The primary objectives include analyzing customer responses during the pandemic, identifying the social media platforms used for online businesses, comparing customer interactions before and during the pandemic, and providing actionable recommendations for new online businesses to attract and retain customers. A quantitative and exploratory research design was employed, with data collected through surveys involving 40 online business owners. Statistical tools such as descriptive statistics, correlation analysis, and graphical representations were used for data analysis. The findings reveal that customer responses to online businesses were generally positive during the pandemic, with increased sales for many business owners. Specific strategies, including modest price reductions, played a role in this success. The study concludes that online businesses experienced growth during the pandemic, driven by adaptive strategies and evolving consumer preferences. JEL Classification Codes: M1, M3.
Online Business, COVID-19, Customers' Response, Business, Customer, Sell, Social Media, Pandemic.
ROLE OF INFORMATION TECHNOLOGY AND TOURISM PROMOTION IN BANGLADESH
Tourism is travel for entertaining and spending relaxation time with a memorable event. Information technology is becoming a major factor in many facets of a nation, even the tourism industry, which is heavily reliant on technology. The collection, handling, and preservation of textual and numerical data facilitate tourists' understanding of the destination and meet their needs. The objective of the study is to find the roles and importance of information technology in tourism promotion in Bangladesh. Besides, this study was to examine the usages of online travel websites, social media platforms, and different blog for travel planning, the significance of information technology for tourism businesses. The study used a qualitative in approach .For conducting this study primary and secondary data has been used. Primary data has been collected following structured questionnaire from the respondent and secondary data has been collected from journal, article and books. To evaluate the responses of the respondents a five-point likert scale was used. The study revealed that information technology can significantly influenced on customer service, communication processes, destination marketing and promotion, sustainable tourism initiatives, customer service and engagement resulting in increased customer satisfaction and loyalty. Respondents opined that technology can be used to raise visitors' awareness and educate them about local culture. Besides, that many individuals prefer mobile applications for booking travel and managing itineraries. The findings of this studies suggest that investing in technological infrastructure, upgrading IT systems, and training employees for enhancement digital skills are essential measures for tourism businesses to maximize the potentiality in that sectors. JEL Classification Codes: O33. Q55, Z32.
Travel Websites, Social Media, And Technology Integration.
Copyright (c) 2024 Md. Sajadul Islam Sarker, Saikot Chandra Dash
METAVERSE CONTRIBUTION TOWARDS SDG 9- INTERFACE AND INTERACTION
The metaverse phenomenon -- gained a lot of focus during the COVID-19 outbreak. It can be related to meeting concerns about meeting Sustainable Development Goals assigned by the United Nations. Global warming changes the local and regional ecology and is one of the significant agendas and goals related to the SDGs. It can be linked to creating industry concerns to be innovative by applying ICT to bring in development and human well-being. In this context, the application of Metaverse technology can be highlighted. Even though there are several critics of Metaverse, an attempt has been made in this work to link the usage of Metaverse application to attaining SDG number 9 of industry infra of innovative and environment-friendly processes. The information for this work has been taken from the websites, mainly accessible from India. From an economic perspective, the benefits of employing this technique out ways the social critics and contribute towards sustainable practices in terms of opportunities for optimal utilization of human capabilities and efforts, saving man-hours. Finally, user discretion in applying and adopting the latest technology must be employed to mitigate the opposing side and promote the positive impacts of its sustainable application. This research paper explores the dynamic technology landscape, focusing on applying Metaverse technology for sustainable industrial infrastructure. It categorizes existing literature into technical and application-based segments. The study addresses fundamental questions regarding Metaverse applications, stakeholders, and associated concerns to enhance our understanding of its potential impact on future global development. JEL Classification Codes: Q5, Q54, Q56, D63, O33.
Environment Protection, Global Warming, Metaverse, Sustainable Development Goals.
Copyright (c) 2023 Mamta Chawla, Preeti Sharma, Ankur Agrawal
GLOBAL PERSPECTIVE OF CONSUMER BEHAVIOUR DURING COVID-19
The coronavirus (COVID-19) pandemic has triggered the most significant global repercussions. This global crisis has drastically transformed consumers' market needs, attitudes,s and purchase intentions. The new market dynamics have taught consumers to set new priorities regarding their shopping habits and consumer behavior. This study examines the global perspective of changing consumer behavior during COVID-19 and reveals the sustainability of which behavioral changes are permanent. This study is based on descriptive research as it describes the changes in consumer behavior during the COVID-19 pandemic. The research design has been conducted using by secondary data method to analyze the changing behavioral perceptions. The results of the study revealed four aspects of behavioral changes. These are changes in shopping behavior, changes in spending behavior, changes in consumer behavior, and changes in brand loyalty. The study's findings also divulged that some consumer behavioral transformations could be endured after the pandemic. This study has important implications for professionals and academicians in adopting marketing decisions by integrating the fluctuating demands of consumers through communicating suitable marketing strategies to survive the transference of consumer behavior instigated by the pandemic. JEL Classification Codes: D10, M31.
COVID- 19, Consumption Behavior, Shopping Habits, Spending Behavior Pandemic.
THE IMPACT OF ELECTRONIC ADVERTISEMENTS ON FINANCIAL SERVICES DEVELOPMENT IN JORDANIAN COMMERCIAL BANK
The study purpose is to examine the impact of electronic advertisements with their dimensions (advertising text, clarity of advertisement content, directing and technical design of the advertisement, and advertisement stimuli) on the development of banking services with their dimensions (technology used for services, quality of services, and diversity of services). The study methodology depend on the descriptive analysis approach used, and the study population covered all marketing department employees in the Jordanian commercial banks with a number of (409) employees, and the (SPSS) statistical program was used for hypothesis testing. The study concluded that there is a statistically significant effect at the level of significance (α≤0.05) for electronic advertisements with their combined dimensions (advertisement text, clarity of advertisement content, output and technical design of advertisement, and advertisement stimuli) in the development of banking services with its combined dimensions (technology used for services, quality of services, and diversity of services) for Jordanian commercial banks. The study findings suggest that the electronic advertisements are required including recorded videos that explain the nature of financial services within a clear content that highlights the benefits of those services and is designed and produced in technical ways within attractive stimuli for customers of Jordanian commercial banks. JEL Classification Codes: M30, M37.
Electronic Advertisements, Development of Banking Services, Jordanian Commercial Banks.
Copyright (c) 2022 Waseem Al-Khalil, Younes Megdadi
BEHAVIOURAL TARGETING, PERCEPTION OF INTERNET USERS AND CLICK-THROUGH INTENTIONS: IMPLICATIONS FOR DIGITAL ENTREPRENEURS IN NIGERIA
This study assessed the effect of adverts (Ads) based on users’ interest, Ads intrusiveness on the perception of behavioural targeting and click-through intention. The study further examined how the perception of behavioural targeting mediates the interaction between Ads based on users’ interest, Ads intrusiveness and click-through intentions. The study was a descriptive survey, and the approach was deductive. The study collected primary data from a sample of 376 internet users in Nigeria using a cloud-based questionnaire. The data obtained were analysed using descriptive and inferential statistical tools. Partial least square structural equation modelling (PLS-SEM) was used to test the hypotheses. Findings showed that Ads based on users’ interest and Ads intrusiveness predict click-through intentions and the perception of behavioural targeting. Perception of behavioural targeting mediated the interaction between Ads based on users’ interests and click-through intentions. Overall, the study concluded that Ads based on users’ interest and Ads intrusiveness influences the perception of behavioural targeting, which affects click-through intention. Hence the study recommended that digital entrepreneurs carefully design, manage and control the Ads contents they direct to customers. Digital entrepreneurs should exercise caution in implementing their behavioural targeting strategy so as not to breach an acceptable threshold. JEL Classification Codes: M13, M31, M37.
Ads Based On Users’ Interest, Ads Intrusiveness, Behavioural Targeting, Click-Through Intention, Perception
Copyright (c) 2022 Seun Oladele, Oluwatimileyin Adigun, Laosebikan S. Johnson, Femi Oladele, John Ajani
ANALYZING THE USES OF FACEBOOK ADVERTISING AS A SOCIAL MEDIA MARKETING TECHNIQUE OF A BANK: A STUDY ON A PRIVATE BANK LIMITED
In the era of globalization, the media is the essential fact of advertising in the competitive market. The main objective of this report is to analyze the uses of Facebook Advertising as a Social Media Marketing Techniques of a private bank. Data were collected using a survey questionnaire. The targeted respondents of this study were bank employees of a private bank, the Lohagara-Narail branch. Both male and female respondents have answered the questionnaire. Data were analyzed quantitatively using SPSS, which was a statistical method for analyzing numerical data. Both primary and secondary data were necessary for the fulfillment of the research project. Secondary data were collected from various published documents in related books, journals, social media, and websites. For getting primary data, respective respondents were interviewed personally to collect the data required through a structured questionnaire with marketing experts and employees from some reputed and leading companies that were descriptive research question and also a face-to-face interview with the customers that was exploratory research question. A five-point Likert scale has been used for study purposes. To attain customer attention, Facebook marketing is directly associated with the benefits of the social media platform. From this study, the employee and customers can know about Facebook Advertising as a Social Media Marketing Techniques. JEL Classification Codes: M31.
Copyright (c) 2022 Abdullah Al Mamun, Apu Chandra Saha, Asraful Islam
ANALYZING THE USES OF EVENT MARKETING STRATEGY AS THE EXPERIENTIAL MARKETING STRATEGY OF BANK: A STUDY ON A COMMERCIAL BANK LIMITED
The study investigates is to analyze the uses of event marketing of a bank: A study on a commercial bank. To identify the uses of event marketing as experiential marketing in the banking sector is present in Bangladesh. It is clear that event marketing makes the bank more profitable than other advertising strategies because it can grasp client attention than other marketing strategies. Event marketing can increase loans more than other advertising strategies. Event marketing strategy is that given greater control over clients because it can grasp clients' minds with memorable experiences or promotional events. The findings of this study suggest that most government bank doesn’t pay more attention to event marketing. But private banks pay more attention to event marketing and experiential marketing and they are beneficial with this. So it can be that a combination of event marketing and experiential marketing is the best solution for any bank for chooses their marketing tools. In commercial bank limited they need to increase event marketing because the uses of events become increasing day by day. An event marketing strategy that has a big opportunity in Bangladesh. There is no potential risk of using event marketing in the bank. JEL Classification Code: M30.
Copyright (c) 2022 Asraful Islam, Abdullah Al Mamun, Mijanur Rahman Molla
ANALYZING THE USES OF DIFFERENT VIRAL MARKETING TECHNIQUES OF BANK: A STUDY ON A COMMERCIAL BANK
The paper focuses on analyzing the uses of viral marketing techniques in the banking industry. In this paper, the bank will learn to use viral marketing techniques. This report aims to analyze the uses of viral marketing techniques in Khulna city. The paper’s significant findings are different use of viral marketing techniques as a marketing strategy in the banking industry. Viral marketing techniques are more effective than any other marketing strategy to reach potential customers. To attract customer attention the use of viral marketing is effective. Spreading information is the best use of viral marketing techniques to measure customer satisfaction. To make customers happy, creating a positive attitude of customer’s mind viral marketing plays a significant role. The researcher’s findings also suggest that viral marketing techniques are more effective than any other marketing strategy. To make information available Facebook, webpage and website have no alternative sources. So banks should be used viral marketing techniques. To get trustworthiness and make customers happier, viral marketing is the best used as a marketing strategy. Creating a positive attitude in customers' minds and establishing a new brand viral marketing would be effective, so it should be maintained. According to factors analysis, if banks use 7 factors and maintain those factors properly, it will bring success. JEL Classification Codes: M38.
Copyright (c) 2022 Dipu Roy, Sharmin Nahar Eti, Sabeha Jannat
EFFECTIVE USE OF DIGITALIZATION TO BOOST COMPANY SALES A STUDY OF ONLINE CONSUMER BUYING BEHAVIOR TOWARDS E-COMMERCE SHOPPING PLATFORMS
The principle motive of this research is to investigate digitalization and online consumer buying behavior because electronic transactions are increasing through different shopping platforms very rapidly. To conduct this study, I approached 300 respondents to survey the main cities of Pakistan. The sample consists of those people who prefer to use digital platforms for shopping for various products, especially in the Fashion Industry. As we all know Fashion industry is digitally growing rapidly mainly after this pandemic period. Now mostly citizens are avoiding visiting public places, marts, stores, etc., for shopping. From which 256 were selected considered as usable for analysis. The collected data was analyzed through different methods by using statistical tools like reliability test, hypothesis testing, correlation test, regression test, respectively. As a result, consumer buying behavior is affected by the factors involved in purchasing like time, availability, quality, and so forth. While risk factors haven't had any impact on online consumer purchase behavior. The effective utilization of digital platforms helps in increasing the sales of the company. The study further revealed that the majority of individuals previously shopping through the internet are also really likely to buy through the digital platform. Consumer buying behavior is also influenced by the security and privacy issues to make a purchase online. Thus, some customers still feel hesitant while making online purchasing because they thought the digital system for payment and transactions is insecure. But the study shows that there is no impact of any risk on consumer buying behavior according to the survey.
Online Consumer Behavior, Digitalization, Social Media Advertising, Consumers Behavior, Buying Behavior, Consumer Buying Behavior, Purchasing Behavior, Consumer Shopper Behavior, Buying Patterns, Influence Of Ecommerce.
Copyright (c) 2021 Ghazal Zakir, Sohaib Uz Zaman
DIGITAL MARKETING 5-GENERATION TECHNOLOGY AND ITS ACCEPTANCE BEHAVIOR
Cumulative usage of digital media by customers, most of the companies are exploitation the digital marketing to get the access towards their target clients and markets. With the development of mobile technologies, mobile services have become an essential part of people's lives. After an ample research a series of advance experimentation and development, the mobile technology emerged and enters into more advance 5-G period. The purpose of this study is to examine various marketing strategies and investigate Pakistani consumers’ approach towards the existing mobile services and classify the factors affecting their preferences towards 5-G acceptance. With a view to accomplish this study. A cross-sectional technique with the help of questionnaire was used to collect data. 15 to 45 years age people male & female were our targeted audience from the different places of Multan city (Punjab province) Pakistan. 500 questionnaires were distributed and received (n) 430 which were completed by all aspects. (F=58%) & (M=42%). SPSS, (22nd) version used for data analysis. After the data analysis and discussion, (r) correlation was retrospection that (DV), (IV) & (MV) have a strong and positive relationship between each other. (r2) regression analysis also showed the confident, positive and durable relation among the all variables. Results show that the convenience, price, service quality, self-efficacy and value are the factors affecting consumers’ acceptance in the presence of a moderator that is perceived usefulness. Suggested an extended TAM (Technology Acceptance Model) for checking consumer’s behavior towards 5-G mobile services. Consumers should adopt the new technology and utilize it for the benefits of him/herself and for the community, nation and state.
Digital, Suitability, Apparent Usefulness, Service Eminence, Self-Efficacy, Worth, TAM, Consumer Acceptance, 5-G, Acceptance Model.
Copyright (c) 2021 Muhammad Ismail, K. M. Anwarul Islam, Muhammad Zohaib, Riaz Hussain, Muhammad Yasir Tahir, Muhammad Ijaz, Zuhaib Hassan
FACTORS INFLUENCING HONEY MARKETING IN CASE OF GIMBO WOREDA; KAFA ZONE
This study was aimed to analyze factors influencing honey marketing efficiency in case of Gimbo woreda; kafa zone with the specific objectives of examining the factors influencing honey marketing efficiency and assessing the level of marketing channels efficiency. In order to attain these objectives the researcher used primary and secondary data by using structured questionnaire to collect data from a sample of 120 and marketing middleman’s from six rural honey producing kebeles by using judgmental sampling techniques. The analysis of marketing efficiency was made by using marketing margin analysis. The assessment of marketing channels of honey show that there are four marketing participants; these include honey producers, retailers, wholesalers and consumers. Three marketing channels were identified in the study area. First channel involved selling of honey directly from producers to consumers; second channel involved selling honey from producers to retailers to consumers and third channel is Producer – Retailer – Wholesaler – consumers. The results from gross Margin analysis result reveal that beekeepers earned on average birr 1304.892 per hive as a Gross income from the sales of 15.781kg of honey on average. Based on the findings this research recommended policy remedies in order to improve honey marketing efficiency by facilitating reliable market outlet for the beekeeper, establishing marketing organizations (cooperatives) to allow farmers to sell their products at competitive product price. The findings suggests that, effective market service has to be established to provide accurate and timely market information to farmers and traders on current honey demand and prices at national and regional levels. Emphasis should be given to improve producers and marketing middleman’s capacity, through offering credit and other services to improve in the marketing of honey.
ROLE OF CONSUMER PSYCHOLOGICAL STUDIES IN FAST FOOD INDUSTRY
This study examines the behavior of consumer in fast food industry. The customer psychology strongly effected from other customer’s word of mouth, review’s and pricing policy of a company. In this study, we examine the consumer psychology with three factors (referent price, referent deservingness and fair pricing). The three factors become a cause to reduce the anger of consumer and due to this customer satisfy from the operations of fast food industry. We distribute more than 300 questionnaire for analyze our research hypothesis. After analyze we conclude that referent price does not impact on customer anger but it impact on satisfaction of customer. The referent deservingness and price fairness has significant impact on anger of customer and satisfaction of customer. This study provides useful information to fast food sector regarding customer psychology.
Price Fairness, Customer Psychology, Referent Price, Deservingness, Satisfaction.
Copyright (c) 2021 Adnan Arshad, Shahzaman Khan, Usman Zafar, Ayesha Abdul Qadir
IMPACT OF BRAND IMAGE ON CUSTOMER LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND BRAND AWARENESS
The study indicates the impact of Brand Image on Customer Loyalty with the Mediating Role of Customer satisfaction and Brand Awareness. A questionnaire is filled by the 300 respondents that are selected through non-probability to measure customer satisfaction and their loyalty to their favorite Brand. The respondent filed the questionnaire according to their favorite brand. In the study 22 statements and 5 points, Likert Scaled survey questionnaire was filled by the 300 respondents. The results were made by using different methods. The result is based on the statistics test which displays that the Image of the brand and customer Loyalty is very significant with Customer Satisfaction and Brand Awareness, but Brand Image is insignificant with Brand Awareness. The result is analyzed through SPSS software for statistical analysis. The study was conducted within a short time and within the limited resources due to the pandemic attack of the COVID-19. In the future study, the major topic is recommended due to the current situation in the world due to the pandemic attack of the COVID-19 impact of any pandemic diseases on customer loyalty. JEL Classification Codes: M31, M39.
Brand Image, Customer Loyalty, Customer Satisfaction, Brand Awareness.
Copyright (c) 2021 Umair Abbas, K. M. Anwarul Islam, Sajid Hussain, Muhammad Baqir, Noor Muhammad
MOBILE MARKETING STRATEGIES AND CUSTOMER PATRONAGE OF MOBILE TELECOMMUNICATION SERVICES
This study empirically examines the relationship between mobile marketing strategies and customer patronage of mobile telecommunication services. The study applied a cross-sectional survey design in a structured questionnaire to collect data from 400 accessible telecom subscribers across the 4 major telecom operators which include; MTN, Glo, Aitel, and 9 Mobile. A total of 4 hypotheses were proposed and Spearman’s Rank Correlation Coefficient tool was employed with the help of SPSS version 21.0, in statistically testing them. Findings revealed a positive and significant relationship between the dimensions of mobile marketing strategies and measures of customer patronage. The study, therefore, concludes that mobile marketing is an effective tool in improving purchase intention and referral. Therefore, the research recommends that telecom operators who want to improve patronage of subscribers should adopt mobile websites and SMS marketing; as these tools have been further verified to have a huge capacity to enhance purchase intention and customer referral.
Mobile Marketing, SMS Marketing, Referral.
Copyright (c) 2020 Obabuike Ikeni Nkpurukwe, Emmanuel A. Amangala, Andy Fred Wali
THE EFFECT OF DIET HABITS, PACKING, AND PRICE BARRIER ARE IMPACT ON ORGANIC FOOD PURCHASE BEHAVIOR
Consumers purchase environmentally friendly products ‘’Organic food’’. This study is applied in Pakistan a country in which there is concern about safety and quality. The ‘’SEM’’ model is used to support our study. Three independent variables while one dependent variable is taken in that scenario. Data were obtained from 300 respondents, 278 backed us their response. We conclude from the above-mentioned model that the packing factor has much important than that of other variables. This sort of research can conduct in developed countries such as the US, CHINA, CANADA and other geographic areas. Also, green marketing factors can be replaced for future studies. Different independent variables contribute to future research like organic food labeling, lack of knowledge, and availability. We can also use different aspects such as environmental concern, health concern, and food safety concern using them as independent variables we can further use them in new research as a research gap. this research can also be done as longitudinal research.
Diet Habits, Packing, Price Barrier, Organic Food.
Copyright (c) 2020 Sajid Hussain, Sohaib Zafar, Muhammad Baqir
The Impact of FDI in Retail on SMEs Sector with Special Reference to Malappuram District
A fairly liberal foreign direct investment policy is the path for any country to globalization and through that to a world class development. An economy should be flexible enough to welcome international business players to invest high in that economy. Entrance of international brands to a country improves the health of an economy and it also increases the standard of living in that country. Even though India resisted FDI earlier, later realized it’s a necessity in the effort of becoming a developed country. When India liberalized their FDI policies in 1990s, most had a concern that whether it will affect our domestic businesses. Even though there are Indian companies who failed to compete with foreign ones, totally our liberalized FDI has been giving a win-win result till now. But, it is clear that Globalization has changed the face of our economy and the style of doing business in it. One of the area which Globalization had most influence was unarguably Small and Medium scale enterprises (SMEs). Growth of organized retailing and E-commerce has made both positive and negative effects on SMEs. For last 3 years, there have been several vital changes in FDI policy of India which liberalized the terms even more. We can expect the waves of those changes hitting the shore soon. In this current developing scenario, it is important to forecast the effects of those policies in our economy.In this article, the author investigates on the attitude of small and medium entrepreneurs on our new FDI policies.
Development, FDI policies, Globalisation, Government policies, Indian economy, SMEs.
Copyright (c) 2017 Aslam Muhammed Yaseen.C.K, Sreejith.P
Customer Satisfaction on Banking Channels
Satisfaction with banking services is an area of growing interest to researchers and managers.This research examined the survey responses of 120 bank customers who provided information regarding their satisfaction towards ﬁnancial distribution channels with respect to their banks. The study found that there were distinctive segments within the ﬁnancial market that had signiﬁcantly different levels of usage of ﬁnancial distribution channels. Financial customers’ satisfaction with Mobile banking, automated teller machines, credit cards, debit cards, internet banking was investigated, and this information was used to determine if relationships exist between customer satisfaction and the usage of ﬁnancial distribution channels. Systematic methodology, including design and validation of questionnaire and factor analysis were used to enhance the reliability of the ﬁndings. Further results and implications of the study for ﬁnancial services are addressed.
Bank Services, Customer Orientation, Customer Satisfaction, Financial Distribution Channels, Indian Banks, Internet Banking.
Copyright (c) 2017 Gokul Prasad, Anuradha Arthanar
Factors Affecting Small Scale Home-Based Business Performance: A Literature Review
Business performance is paramount for businesses to grow, develop, expand and diversify. Lots of business fails at early stage due to so many factors. The study paper identify factors influencing home- based business performance using secondary source and came up with factors like owner’s gender, sources of finance, information and communication technology, age of business, managerial know- how, customer, and innovation plays a significant role in the performance of small business in which home based is one. The paper recommends that home- based business have great potential of becoming large businesses if properly managed and will contribute towards economic development. Also the paper will contribute to the field of entrepreneurship as related to the growth and development of home-based businesses. The paper suggests that future studies should apply empirical analysis to further verify the study variables relationships.
Home-Based Business, Business Performance, Innovation, Entrepreneurship.
Analysis of Competitive Advantage of the Basic Industries in Palestine Based on the Porter’s Diamond Model
Michael Porter offered a model that allows examining why some states are more competitive and why some industries within states are more competitive than others are. In this way, Porter’s diamond model of national competitiveness was detected as a model with which to assess the sources of competitive advantages of an industry in a particular country and it can help realize the competitive status of a nation in global competition. This model consists of four national determinants of competitive advantage: factor conditions, demand conditions, related and supporting industries, and firm’s strategy, structure and rivalry. The Porter’s theory is that these factors interact with each other to form conditions where innovation and competitiveness occurs.As the purpose of this study is to apply porter’s theory about national competitiveness on the Palestinian economy, the well known model in the literature developed by Porter was used. In this study, the competitiveness of the main sectors that have an important place in Palestine was investigated by using Porter’s Diamond model. To achieve the aim of the research both primary and secondary data collection techniques were used. The collected data was analyzed and evaluated according to the diamond model. So, we grabbed at an opportunity to evaluate the current situation according to the factors in the model and to detect areas that provide facilities to improve the competitiveness of the sectors.
Porter’s Diamond Model, Palestinian Economy, Competitive Advantage.
Copyright (c) 2017 Orobah Ali Barghouthi
Characteristics of Palestinian Economy and It’s Competitive Advantage of Porter’s Theory and Diamond Model
The study focused on the advancing the competitive advantage of Palestine. The Palestine Investment Fund as government body in enhancing competitive advantage of Palestinian economy, the study sought to answer the research aim.
Palestinian Economy, Porter’s Theory, Diamond Model.
Property Title, Formal Credit Access and Business Expansion
The cardinal objective of this study is to examine the impact of Land Title Document on credit access and business growth. A case study was applied on Nasarawa state, Nigeria to better understand the phenomenon been researched. Information was gathered from the field through face-to-face interviews and through the administering of questionnaire among business operators in some selected towns. The research revealed that a large proportion of respondents do not have Land Title Document to their business premises and that they have never made a request for it from government agency before. 60.00% of respondents’ responded that the duration of the processing of the document takes months/years. 44.52% of respondents reported that never have banks made request for the document before granting loan facilities while 30.24% of respondents’ indicated ‘yes, often’. From the responses, 40.47% of respondents were of the view that possession of ‘C of O’ document will not enhance their capital based and business expansion. The views of the respondents suggest that delay is a major problem in the processing of Land Title Document. Among the reasons cited for the delays are problems with documentation and legal issues. A reasonable percentage of respondents (31.43%) were of the view that the cost of obtaining ‘C of C’ is high and difficult in the State. A suggested solution is that the government agency handling this document should be reorganize and the steps required to obtain this document should be reduced and made uniform within the State.
Land Title Document, Credit Access, Business Growth, Nasarawa State, Nigeria
MSMEs Performance in Nigeria: A Review of Supply Chain Collaboration Challenges
MSMEs are seen as a veritable engines of economic development, but the growth and development of small and medium scale enterprises in Nigeria have been slow and in some cases even stunted, due to a number of problems and challenges confronting this all-important sub-sector of the economy. Facing uncertain environments, firms have strived to achieve greater supply chain collaboration to leverage the resources and knowledge of their suppliers and customers. However, there are many challenges that affect the MSMEs supply chain collaboration worldwide though some are prevalent in developing world. Based on relevant literature, this paper reviewed the supply chain collaboration challenges affecting MSMEsdevelopment and performance in Nigeria. Conclusion and suggestion were offered as well.
Nigeria, MSMEs, Supply Chain Collaboration, Challenges.
Marketing of Financial Service: Evidence from Nigeria Financial Market
Nigeria financial market is emerging, the growth in institutions and products require a marketing strategy that will meet the needs of growing population. This study examined marketing of financial services. It discussed financial service products, segmentation of financial products, brands in financial market, financial service marketing environment, marketing of financial service through the internet, distribution channels of financial products, strength, weakness, opportunities and threat of Nigeria financial market, the needs for marketing of financial services, features of financial products and pricing of financial products. The study concludes that marketing of financial services is a determinant of financial inclusion, therefore policies and strategies should be advanced by management and regulators in the financial market.
Marketing of Financial Products, Nigeria Financial Market, Brands in Financial Market, Financial Products, and Financial Institutions.
Impact of Customer Relationship Management Practices on Customer Behavior in Restaurant Industries of Bangladesh
The purpose of this paper is to provide proof that consumer relationship management can help to influence customer behavior in restaurant industries (Gloria Jean’s, Olympia palace restaurant) and help them to maintain profitable loyal consumers. Data were collected using semi-structured questionnaire and both qualitative and quantitative research methodology was used. There were 60 respondents and the research questionnaire is based on 7 point Likert scale. A key finding was that CRM activities help to develop good relationship with consumers and increase their satisfaction level. Consumers who visited these restaurants often prefer these restaurants over other restaurants. This research was conducted within specific restaurants. The sample size could have been bigger. To further explore the application of CRM in restaurants and the connection of profitability and loyalty with CRM there should be more explicit research. The fact that consumer relationship management is a part of effective and efficient management system and can be essential to ensure retention of consumers. The paper is unique in that we provide evidence of the importance of consumer relationship management in restaurant business where most often no CRM activities is conducted.
CRM, Customer Behavior, Coupons, Incentives, loyalty, Retention
An Evaluation of the Effects of Brand Equity on Consumer Willingness to Pay Price Premium
The purpose of this study is to evaluate the outcome of brand equity on consumer responses by specifically investigating the effects of the overall brand equity on consumer willingness to pay premium price. The paper also empirically investigated the causal relationship among brand awareness, brand association, perceived quality, and brand loyalty as antecedents of brand equity. Using the automobile product category in Malaysia as stimuli, cross-sectional survey data were collected and analyzed using partial least square structural equation modeling technique. Result showed that brand equity plays a significant role in firms by creating and developing additional value to organizations and their products. A causal relationship among the antecedents of brand equity was also established. Among the antecedents of brand equity, brand loyalty was found to be the dominant driver of overall brand equity. Moreover, the effect of brand equity on consumers’ willingness to pay price premium was substantiated and found to be positive. The limitation of the paper is that the study used a single high involving product category. Future studies should use product categories with short consumption length and high purchase frequency. Findings of this study provide more insight to managers on how to manage brand equity. Outcomes of brand equity can be used to measure the performance of brand in the market. The study also provides additional clarification to the existing literature on the need for managers to develop a post-brand equity marketing strategy in order to achieve sustainable competitive advantage.
Brands, Brand Equity, Consumer Responses, Consumer-Based Brand Equity.
Copyright (c) 2018 Suleiman Garba Aminu, Norzieiriani Ahmad
An Empirical Study on Family Related Issues in Health Sector
This study "Women in Profession" is conducted on the basis of my observation and interaction with working women, especially professional women and the realization of the fact that they are passing through strenuous period of adjustment between work at home and profession. In order to get to the root of the problem it seemed necessary to study women in their social relations at work and to discover the processes whereby their social relations have changed over time. The present study is an attempt to depict the family related issues in selected hospitals.
Family Related Issues, Hospitals, Satisfaction, Women
Copyright (c) 2018 G.D.V. Kusuma,B. Vijaya Lakshmi,B. Ravi Kumar
Subscribers’ Attitude towards Direct Mail Infiltration from Unknown Sources
Purpose – The study was carried out to describe individuals’ outlook by unearthing inherent dispositions assumed as a result of indiscriminate influx of unwanted mails directly into subscribers’ mobile devices from unscrupulous service providers, which eventually results into certain attitudes that may be either positive or negative. The study was directed towards determining subscribers’ general reaction towards direct mail infiltration from unknown sources and their resulting attitude; and also ascertaining whether they view these mails as an invasion of their privacy. Design/methodology/approach – The paper adopted the descriptive research design, and used the survey method to gain an understanding into individuals’ outlook towards unsolicited text messages. 114 copies of the structured questionnaire were distributed to individuals who own a mobile phone within the Enugu metropolis, Nigeria. Respondents were purposively selected as only mobile phone owners who are educated were deemed eligible for the study. A total of 82 usable copies of the questionnaire were analysed using frequencies, percentages and the one-sample t-test statistic was used to test the hypotheses. Findings – The results show that subscribers have a distaste for unsolicited text messages and therefore react unfavourably, as most of them would either delete the messages the moment they are identified as unwanted, or delete them immediately after reading them. This inadvertently brings about the formation of a negative attitude towards unsolicited direct mails generally . It further reveals that the influx of unsolicited text messages during odd hours is a breach of ethical standards as regards to privacy. Consequently, individuals prefer that their consent be sought first by service providers before bombarding them with those mails. Practical implications – This paper addresses an important issue affecting individuals in this information age. As the spread of information becomes more rapid, certain areas of concern arise. This paper addresses those areas especially with respect to privacy matters as a way of emphasizing the significance of ethics in what is supposed to be an ordered system. Originality/Value – The novelty of this paper is evident in its demonstration of individuals’ innate feelings and its exposition of inherent attitude patterns in a setting where ethics is undermined. It utilizes the opinions gathered to elucidate the need for more cultured patterns of self-expression and communicating to others.
Attitude, Unsolicited mails, Subscribers, Service providers, Disposition, Invasion, Privacy
Copyright (c) 2018 Okonkwo Deborah Chinwendu,Moguluwa Shedrach Chinwuba