BANKERS’ PERSPECTIVE ON SOCIAL MEDIA BANKING: A STUDY WITH SPECIAL REFERENCE TO SELECT INDIAN BANKS

Mani Ramasamy, Janakiraman Subbiah, Dhrubajyoti Bordoloi, Perumalraja Ramalingam — Mon, 10 Jun 2024 00:00:00 +0000

Social Media Banking (SMB) is an electronic banking channel enabling users to perform their banking services and operations through social media. Most Indian banks use social media for advertisement, customer relations, and marketing communications of products and services, but only a few banks offer services related to social media banking. The main aim of this paper is to study the Bankers' perspective on Social Media Banking services provided by banks in India and the effect of demographic profiles. Primary data was collected through a structured questionnaire to achieve the above goal. The study considered selective public and private sector banks, and the significant variables were social media adoption in banks, benefits, and challenges of SMB. The researcher adopted a simple random sampling method to collect the data from 402 bank bankers who offer social media banking-related services to their customers, and the statistical tools used to attain the objectives of this study are the Independent sample t-test and ANOVA test. The study results from banking professionals whose banks offered SMB services showed a significant effect of demographic variables on social media adoption in banks and the benefits and challenges of SMB. The study's findings provide regulators and banks with insight into the benefits and challenges of social media banking, enabling them to implement a generalized framework and guidelines on social media banking. The researcher suggests to the banks that the benefits and challenges of social media banking pave the way to developing efficient and flawless models for their customers. At last, the study encourages customers to move towards social media for their relationship with banks and real-time grievance redressal.

JEL Classification Codes: M150, G21, L86, O360

USER ATTITUDE TOWARDS PREFERENCE OF E-LEARNING IN BANGLADESH

Fri, 21 Jun 2024 16:51:47 +0000

Information and Communication Technology (ICT) is crucial in facilitating the teaching and learning process in the current educational setting during COVID-19. In this context, the global demand for the integration of ICT in Education has rapidly increased. During the COVID-19 pandemic, e-learning gained widespread popularity as people remained indoors for health and safety reasons. This situation led to a rapid increase in positive attitudes toward e-learning. This study investigates the factors influencing students' attitudes toward e-learning and examines whether this Attitude impacts their Preference for e-learning. Utilizing survey data from 400 respondents collected between January and March 2024, this research employs a purposive sampling approach with questionnaires measuring awareness of e-learning, e-learning education facilities, benefits, costs, attitudes, and preferences, all on a five-point Likert scale. Factor analysis categorizes the data into six factors, which are then validated using Cronbach's alpha in IBM SPSS Statistics 26. A structural equation model (SEM) is developed in IBM SPSS AMOS 22 to analyze the Preference for e-learning education based on attitudes and their associated factors, further validated through convergent and discriminant validity. The results reveal that e-learning facilities and benefits positively influence attitudes towards e-learning, while the Cost of e-learning negatively impacts these attitudes. However, awareness of e-learning only significantly affects attitudes. A positive attitude towards e-learning significantly enhances the Preference for e-learning education. The findings of this study highlight the critical role of perceived benefits and cost considerations in shaping student attitudes and preferences for e-learning education.

JEL Classification Codes: D83.

Bangladesh Journal of Multidisciplinary Scientific Research

BANKERS’ PERSPECTIVE ON SOCIAL MEDIA BANKING: A STUDY WITH SPECIAL REFERENCE TO SELECT INDIAN BANKS

USER ATTITUDE TOWARDS PREFERENCE OF E-LEARNING IN BANGLADESH