Rain, N.J.N. et al. 2022. ANALYZING THE USES OF SOCIETAL MARKETING CONCEPT OF BANK: A STUDY ON A PRIVATE BANK. American International Journal of Multidisciplinary Scientific Research. 12, 1 (Apr. 2022), 37–46. DOI:https://doi.org/10.46281/aijmsr.v12i1.1685.