Githua, M.N. and Muathe, S.M. 2024. DIGITAL TRANSFORMATION: IS THERE ANY LINK WITH MARKET PERFORMANCE OF PHARMACEUTICAL MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES IN KENYA. American International Journal of Social Science Research. 15, 2 (Nov. 2024), 1-12. DOI:https://doi.org/10.46281/aijssr.v15i2.2250.