ANALYZING THE USES OF DIFFERENT BRAND MANAGEMENT STRATEGIES OF BANK: A STUDY ON PUBLIC BANK
Keywords:
Brand Management, Public Bank, Emotional Connection.
Abstract
Brand management strategies are a series of techniques used to increase the perceived value of a product or service. Brand management strategies are a series of techniques used to increase the perceived values of all products or services. The objective of the report is to analyze the uses of different brand management strategies of a public bank in Bangladesh. The paper is more important for marketers to know the significance of the uses of different brand management strategies of the public banks. This paper is most significant for the executives to gain a lot of customers by the use of brand management strategies. This is descriptive when the data is analyzed through a structured questionnaire and it is exploratory when the data is analyzed through in-depth interviews. This study is quantitative and qualitative in nature. The quantitative strategy will be utilized on account of the potential for speculation of discoveries. The targeted population of this study was the clients of public banking in Bangladesh. Data was collected using depth interview questionnaire and survey questionnaire. Data were analyzed quantitatively using SPSS, which was a statistical method for analyzing numerical data. The researcher distributed the questionnaires to 50 executives and employees of the public bank who has been asked through questionnaire and non-probability judgmental sampling was taken from an in-depth interviews w with the customers and also use the survey questionnaire to the 100 customers.
JEL Classification Codes: M38.
References
Ali, M. C., Islam, K. M. A., Chung, S. J., Zayed, N. M., & Islam, M. R. (2021). The Correlation between Job-Hopping Attitude and Turnover Behavior: A Job Satisfaction Perspective in Bangladesh. International Journal of Business and Management Future, 5(1), 14-26.
Ali, M. C., Islam, K. M. A., Chung, S. J., Zayed, N. M., & Afrin, M. (2020). A Study of Green Human Resources Management (GHRM) and Green Creativity for Human Resources Professionals. International Journal of Business and Management Future, 4(2), 57-67.
Alhassan, I., Islam, K. M. A., & Haque, M. S. (2021). Sustainability Reporting and Financial Performance of Listed Industrial Goods Sector in Nigeria. International Journal of Accounting & Finance Review, 9(1), 46-56.
Ali, A.R.S.I., & Dahana, W.D. (2021). What inhibits consumers in emerging countries from engaging in status consumption? A latent class conjoint analysis approach. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-02-2021-0223
Al Amin, M., Arefin, M. S., Sultana, N., Islam, M. R., Jahan, I., & Akhter, A. (2020). Evaluating the customers' dining attitudes, e-satisfaction and continuance intention toward mobile food ordering apps (MFOAs): evidence from Bangladesh. European Journal of Management and Business Economics, 30(2), 211-229. https://doi.org/10.1108/EJMBE-04-2020-0066
Akhter, A., Karim, M. K., & Islam, A. K. (2021). The impact of emotional intelligence, employee empowerment and cultural intelligence on commercial bank employees’ job satisfaction. Banks and Bank Systems, 16(4), 11-21.
Akhter, A., Asheq, A. A., Hossain, M. U. & Karim, M. K. (2020). Exploring customer intentions to adopt mobile banking services: evidence from a developing country. Banks and Bank Systems, 15(2), 105-116. http://dx.doi.org/10.21511/bbs.15(2).2020.10
Akhter, A., Asheq, A. A., Hossain, M. U., & Karim, M. K. (2020b). Exploring customer intentions to adopt mobile banking services: Evidence from a developing country. Banks and Bank Systems, 15(2), 105-116.
Ara, E., Akhter, A., & Hoque, M. A. (2015). Analyzing the Changes of Preference Factors of Billboard by the Gender, Age & Occupation of Customer: A Study on Dhaka City. AIUB Journal of Business and Economics, 12(1), 81-100.
Asheq, A.A., Tanchi, K.R., Kamruzzaman, M., & Karim, M.M. (2021). The impact of e-marketing orientation, technological orientation, and learning capacity on online SME performance. Innovative Marketing, 17(3), 168-179.
Baqir, M., Hussain, S., Waseem, R., & Islam, K. M. A., (2020). Impact of Reward and Recognition, Supervisor Support on Employee Engagement. American International Journal of Business and Management Studies, 2(3), 8-21.
Batool, N., Hussain, S., Baqir, M., Islam, K. M. A., & Hanif, M. (2021). Role of HR Technology And Training For The Development Of Employees. International Journal of Business and Management Future, 5(1), 1-13.
Burmann, C., Zeplin, S., Riley, N. (2009). Key determinants of internal brand management success: an exploratory empirical analysis, Journal of Brand Management 16(4), 264–284. https://doi.org/10.1057/bm.2008.6
Donald, M., de Chernatony, L., & Harris, F. (2001). “Corporate marketing and service brands – moving beyond the fast moving consumer goods model”, European Journal of Marketing, 35(3/4), 335-52.
Dukerich, J. M., Golden, B. R., & Shortell, S. M. (2002). Beauty is in the eye of the beholder: the impact of organisational identification, identity, and image on the cooperative behaviors of physicians. Administrative Science Quarterly 47, 507–533. https://doi.org/10.2307/30948
France, C., Grace, D., Merrilees, B., & Miller, D. (2018). Customer brand co-creation behavior: conceptualization and empirical validation. Marketing Intelligence & Planning.
Islam, K. M. A., & Barghouthi, O. A. (2017). Risk Management of Islamic Banking: An Islamic Perspective. International Journal of Islamic Banking and Finance Research, 1(1), 25-28.
Islam, K. M. A., & Miajee, M. R. K. (2018). Small and Medium Enterprises (SMEs) Financing in Bangladesh: A Review of Literature. International Journal of Small and Medium Enterprises, 1(1), 11-15.
Islam, K. M. A. (2016a). Financial Performance Comparison of Top Rated Banking Financial Institutions (BFIs) of Bangladesh. Indian Journal of Science, 23(85), 669-697.
Islam, K. M. A. (2016b). Factors influencing consumers purchase decision: a case study of Pantene shampoo. Indian Journal of Science, 23(88), 910-923.
Islam, K. M. A. (2016c). Corporate Governance: Conjecture and Modernism. Indian Journal of Science, 23(86), 798-817.
Islam, K. M. A., Alam, I., & Al-Amin, D. M. (2015). Foreign exchange operation of private commercial banks in Bangladesh: A case study on AB Bank Limited. International Journal of Innovative Research and Creative Technology, 1(3). 296-304.
Islam, K. M. A. (2015). Throughput accounting: a case study. International Journal of Finance and Banking Research, 1(2), 19-23.
Islam, K. M. A., Alam, I., & Hossain, S. A. (2014). Examination of profitability between Islamic banks and conventional banks in Bangladesh: A comparative study. Research in Business and Management, 1(1), 78-89.
Islam, K. M. A., & Barghouthi, O. A. (2017). Risk Management of Islamic Banking: An Islamic Perspective. International Journal of Islamic Banking and Finance Research, 1(1), 25-28.
Islam, K. M. A., Sadekin, M. S., Rahman, M., Chowdhury, M., & Haque, A. (2021). The impact of Shariah supervisory board and Shariah audit committee on CSR adoption at Islamic banks. Journal of Asian Finance, Economics and Business (JAFEB), 8(3), 479-485.
Islam, K. A. (2017). An Empirical Research on Fu-Wang Foods Ltd: Industry, Strategy, Accounting, Ratio, Valuation and Proforma Analysis. American Finance & Banking Review, 1(1), 1-11.
Hossain, S. A., Islam, M. N., Mahmud, M. S., & Islam, K. M. A. (2017). Evaluation of Financial Performance of Commercial Banks in Bangladesh: Comparative Study Based on CAMEL Approach. The Millennium University Journal, 2(1), 54-77.
Hasan, Z., & Islam, K. A. (2020). Academic, Financial and Administrative Issues of Online Teaching during Corona Pandemic: The Scenario of Private Universities in Bangladesh. International Journal of Accounting & Finance Review, 5(1), 116-122.
Hossain, M. U. (2021). Relationship between Individual Characteristics and Social Entrepreneurial Intention: Evidence from Bangladesh. Business and Economics Research Journal, 12(2), 385-397.
Hossain, M. U., Arefin, M. S., & Yukongdi, V. (2021). Personality Traits, Social Self-Efficacy, Social Support, and Social Entrepreneurial Intention: The Moderating Role of Gender. Journal of Social Entrepreneurship, 1-21.
Karim, M., Islam, J., & Mahmud, L. (2014). Job Satisfaction of Employees in Banking Sector. A Case Study on Janata Bank Limited. European Journal of Business and Management, 6(17), 70-78.
Karim, M. M., Bhuiyan, M. Y. A., Nath, S. K. D., & Latif, W. B. (2021). Conceptual Framework of Recruitment and Selection Process. International Journal of Business and Social Research, 11(02), 18-25. https://doi.org/10.18533/ijbsr.v11i02.1415
Karim, M., Haque, M, Dona, P.D, Moniruzzaman, M. (2015) .Performance Appraisal System of Employees of Private Banking Sector in Bangladesh. A Case Study on National Bank Limited. International Journal of Advanced Multidisciplinary Research, 2(3), 1-5.
Karim, M., Islam, J., & Mahmud, L. (2014). Job Satisfaction of Employees in Banking Sector. A Case Study on Janata Bank Limited. European Journal of Business and Management, 6(17), 70-78.
King, C., Grace, D. 2012. Examining the antecedents of positive employee brand-related attitudes and behaviours, European Journal of Marketing 46(3/4), 469–488. https://doi.org/10.1108/03090561211202567
Kurawa, J. M., Alhassan, I., Islam, K. M. A., & Haque, M. S. (2021). Ownership Structure and Financial Reporting Quality in Listed Non-Financial Firms in Nigeria. International Journal of Accounting & Finance Review, 9(1), 57-73.
Latif, W. B., Pervin, K., & Karim, M. (2021). The Impact of the Fourth Industrial Age (I4. 0) On Higher Education (He4. 0): In the Perspective of Bangladesh. International Journal of Education and Social Science Research, 4(5) http://dx.doi.org/10.37500/IJESSR.2021.4501
Latif, W.B., & Karim, M.M. (2019). The art of developing entrepreneurial leadership. International Journal of Research in Management, 1(1), 18-21.
McDonald, M., de Chernatony, L., & Harris, F. (2001). Corporate marketing and service brands – moving beyond the fast moving consumer goods model”, European Journal of Marketing, 35(3/4), 335-52.
Porter M. (1985). Competitive Advantage, New York, Free Press.
Pulendran, S., Speed, R., & Widing, R. (2000). The antecedents and consequences of market orientation in Australia”, Australian Journal of Management, 25(2), 119-44.
Rahaman, M. A., Luna, K. F., Ping, Z. L., Islam, M. S., & Karim, M. M. (2021). Do Risk-Taking, Innovativeness, and Proactivity Affect Business Performance of SMEs? A Case Study in Bangladesh. The Journal of Asian Finance, Economics, and Business, 8(5), 689-695.
Rahaman, M. A., Ali, M. J., Kejing, Z., Taru, R. D., & Mamoon, Z. R. (2020). Investigating the effect of service quality on bank customers' satisfaction in Bangladesh. The Journal of Asian Finance, Economics, and Business, 7(10), 823-829.
Rahaman, M. A., Luna, K. F., Ping, Z. L., Islam, M. S., & Karim, M. M. (2021). Do Risk-Taking, Innovativeness, and Proactivity Affect Business Performance of SMEs? A Case Study in Bangladesh. The Journal of Asian Finance, Economics and Business, 8(5), 689-695.
Rahaman, M. K., Gazi, M. A. I., Bhuiyan, M. A., & Rahaman, M. A. (2021). Effect of Covid-19 pandemic on tourist travel risk and management perceptions. Plos one, 16(9), e0256486.
Rahaman, M. A., Ali, M. J., Wafik, H., Mamoon, Z. R., & Islam, M. M. (2020). What Factors Do Motivate Employees at the Workplace? Evidence from Service Organizations. The Journal of Asian Finance, Economics, and Business, 7(12), 515-521.
Rahaman, M. A., Luna, K. F., Mite, S., Islam, M., & Wafik, H. (2021). The effect of entrepreneurial orientation, market orientation and gender on business performance: An empirical study of SMEs in Bangladesh. The Journal of Asian Finance, Economics and Business, 8(6), 741-746.
Rahaman, M. A., Gupta, A., Ali, A. I., Ali, M. J., & Taru, R. D. (2021). Identification of Determining Factors of Employee Performance of SME Business. Academy of Entrepreneurship Journal, 27(6), 1-5.
Rehman, F. U., Ilyas, M., Nawaz, T., & Hyder, S. (2014). How Facebook advertising affects the buying behavior of young consumers: The moderating role of gender. Academic Research International, 5(4), 395-404.
Tu, B., Bhowmik, R., Hasan, M., Asheq, A. A., Rahaman, M., & Chen, X. (2021). Graduate Students’ Behavioral Intention of toward Social Entrepreneurship: Role of Social Vision, Innovativeness, Social Proactiveness, and Risk Taking. Sustainability, 13(11), 6386.
Zohaib, M., Islam, K. M. A., Tahir, M. Y., Hussain, R., Zaineb, A., & Ismail, M. (2021). The Innovative Financial Product Development with Its Functional Performance. American International Journal of Economics and Finance Research, 3(1), 1-15.
Ali, M. C., Islam, K. M. A., Chung, S. J., Zayed, N. M., & Afrin, M. (2020). A Study of Green Human Resources Management (GHRM) and Green Creativity for Human Resources Professionals. International Journal of Business and Management Future, 4(2), 57-67.
Alhassan, I., Islam, K. M. A., & Haque, M. S. (2021). Sustainability Reporting and Financial Performance of Listed Industrial Goods Sector in Nigeria. International Journal of Accounting & Finance Review, 9(1), 46-56.
Ali, A.R.S.I., & Dahana, W.D. (2021). What inhibits consumers in emerging countries from engaging in status consumption? A latent class conjoint analysis approach. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-02-2021-0223
Al Amin, M., Arefin, M. S., Sultana, N., Islam, M. R., Jahan, I., & Akhter, A. (2020). Evaluating the customers' dining attitudes, e-satisfaction and continuance intention toward mobile food ordering apps (MFOAs): evidence from Bangladesh. European Journal of Management and Business Economics, 30(2), 211-229. https://doi.org/10.1108/EJMBE-04-2020-0066
Akhter, A., Karim, M. K., & Islam, A. K. (2021). The impact of emotional intelligence, employee empowerment and cultural intelligence on commercial bank employees’ job satisfaction. Banks and Bank Systems, 16(4), 11-21.
Akhter, A., Asheq, A. A., Hossain, M. U. & Karim, M. K. (2020). Exploring customer intentions to adopt mobile banking services: evidence from a developing country. Banks and Bank Systems, 15(2), 105-116. http://dx.doi.org/10.21511/bbs.15(2).2020.10
Akhter, A., Asheq, A. A., Hossain, M. U., & Karim, M. K. (2020b). Exploring customer intentions to adopt mobile banking services: Evidence from a developing country. Banks and Bank Systems, 15(2), 105-116.
Ara, E., Akhter, A., & Hoque, M. A. (2015). Analyzing the Changes of Preference Factors of Billboard by the Gender, Age & Occupation of Customer: A Study on Dhaka City. AIUB Journal of Business and Economics, 12(1), 81-100.
Asheq, A.A., Tanchi, K.R., Kamruzzaman, M., & Karim, M.M. (2021). The impact of e-marketing orientation, technological orientation, and learning capacity on online SME performance. Innovative Marketing, 17(3), 168-179.
Baqir, M., Hussain, S., Waseem, R., & Islam, K. M. A., (2020). Impact of Reward and Recognition, Supervisor Support on Employee Engagement. American International Journal of Business and Management Studies, 2(3), 8-21.
Batool, N., Hussain, S., Baqir, M., Islam, K. M. A., & Hanif, M. (2021). Role of HR Technology And Training For The Development Of Employees. International Journal of Business and Management Future, 5(1), 1-13.
Burmann, C., Zeplin, S., Riley, N. (2009). Key determinants of internal brand management success: an exploratory empirical analysis, Journal of Brand Management 16(4), 264–284. https://doi.org/10.1057/bm.2008.6
Donald, M., de Chernatony, L., & Harris, F. (2001). “Corporate marketing and service brands – moving beyond the fast moving consumer goods model”, European Journal of Marketing, 35(3/4), 335-52.
Dukerich, J. M., Golden, B. R., & Shortell, S. M. (2002). Beauty is in the eye of the beholder: the impact of organisational identification, identity, and image on the cooperative behaviors of physicians. Administrative Science Quarterly 47, 507–533. https://doi.org/10.2307/30948
France, C., Grace, D., Merrilees, B., & Miller, D. (2018). Customer brand co-creation behavior: conceptualization and empirical validation. Marketing Intelligence & Planning.
Islam, K. M. A., & Barghouthi, O. A. (2017). Risk Management of Islamic Banking: An Islamic Perspective. International Journal of Islamic Banking and Finance Research, 1(1), 25-28.
Islam, K. M. A., & Miajee, M. R. K. (2018). Small and Medium Enterprises (SMEs) Financing in Bangladesh: A Review of Literature. International Journal of Small and Medium Enterprises, 1(1), 11-15.
Islam, K. M. A. (2016a). Financial Performance Comparison of Top Rated Banking Financial Institutions (BFIs) of Bangladesh. Indian Journal of Science, 23(85), 669-697.
Islam, K. M. A. (2016b). Factors influencing consumers purchase decision: a case study of Pantene shampoo. Indian Journal of Science, 23(88), 910-923.
Islam, K. M. A. (2016c). Corporate Governance: Conjecture and Modernism. Indian Journal of Science, 23(86), 798-817.
Islam, K. M. A., Alam, I., & Al-Amin, D. M. (2015). Foreign exchange operation of private commercial banks in Bangladesh: A case study on AB Bank Limited. International Journal of Innovative Research and Creative Technology, 1(3). 296-304.
Islam, K. M. A. (2015). Throughput accounting: a case study. International Journal of Finance and Banking Research, 1(2), 19-23.
Islam, K. M. A., Alam, I., & Hossain, S. A. (2014). Examination of profitability between Islamic banks and conventional banks in Bangladesh: A comparative study. Research in Business and Management, 1(1), 78-89.
Islam, K. M. A., & Barghouthi, O. A. (2017). Risk Management of Islamic Banking: An Islamic Perspective. International Journal of Islamic Banking and Finance Research, 1(1), 25-28.
Islam, K. M. A., Sadekin, M. S., Rahman, M., Chowdhury, M., & Haque, A. (2021). The impact of Shariah supervisory board and Shariah audit committee on CSR adoption at Islamic banks. Journal of Asian Finance, Economics and Business (JAFEB), 8(3), 479-485.
Islam, K. A. (2017). An Empirical Research on Fu-Wang Foods Ltd: Industry, Strategy, Accounting, Ratio, Valuation and Proforma Analysis. American Finance & Banking Review, 1(1), 1-11.
Hossain, S. A., Islam, M. N., Mahmud, M. S., & Islam, K. M. A. (2017). Evaluation of Financial Performance of Commercial Banks in Bangladesh: Comparative Study Based on CAMEL Approach. The Millennium University Journal, 2(1), 54-77.
Hasan, Z., & Islam, K. A. (2020). Academic, Financial and Administrative Issues of Online Teaching during Corona Pandemic: The Scenario of Private Universities in Bangladesh. International Journal of Accounting & Finance Review, 5(1), 116-122.
Hossain, M. U. (2021). Relationship between Individual Characteristics and Social Entrepreneurial Intention: Evidence from Bangladesh. Business and Economics Research Journal, 12(2), 385-397.
Hossain, M. U., Arefin, M. S., & Yukongdi, V. (2021). Personality Traits, Social Self-Efficacy, Social Support, and Social Entrepreneurial Intention: The Moderating Role of Gender. Journal of Social Entrepreneurship, 1-21.
Karim, M., Islam, J., & Mahmud, L. (2014). Job Satisfaction of Employees in Banking Sector. A Case Study on Janata Bank Limited. European Journal of Business and Management, 6(17), 70-78.
Karim, M. M., Bhuiyan, M. Y. A., Nath, S. K. D., & Latif, W. B. (2021). Conceptual Framework of Recruitment and Selection Process. International Journal of Business and Social Research, 11(02), 18-25. https://doi.org/10.18533/ijbsr.v11i02.1415
Karim, M., Haque, M, Dona, P.D, Moniruzzaman, M. (2015) .Performance Appraisal System of Employees of Private Banking Sector in Bangladesh. A Case Study on National Bank Limited. International Journal of Advanced Multidisciplinary Research, 2(3), 1-5.
Karim, M., Islam, J., & Mahmud, L. (2014). Job Satisfaction of Employees in Banking Sector. A Case Study on Janata Bank Limited. European Journal of Business and Management, 6(17), 70-78.
King, C., Grace, D. 2012. Examining the antecedents of positive employee brand-related attitudes and behaviours, European Journal of Marketing 46(3/4), 469–488. https://doi.org/10.1108/03090561211202567
Kurawa, J. M., Alhassan, I., Islam, K. M. A., & Haque, M. S. (2021). Ownership Structure and Financial Reporting Quality in Listed Non-Financial Firms in Nigeria. International Journal of Accounting & Finance Review, 9(1), 57-73.
Latif, W. B., Pervin, K., & Karim, M. (2021). The Impact of the Fourth Industrial Age (I4. 0) On Higher Education (He4. 0): In the Perspective of Bangladesh. International Journal of Education and Social Science Research, 4(5) http://dx.doi.org/10.37500/IJESSR.2021.4501
Latif, W.B., & Karim, M.M. (2019). The art of developing entrepreneurial leadership. International Journal of Research in Management, 1(1), 18-21.
McDonald, M., de Chernatony, L., & Harris, F. (2001). Corporate marketing and service brands – moving beyond the fast moving consumer goods model”, European Journal of Marketing, 35(3/4), 335-52.
Porter M. (1985). Competitive Advantage, New York, Free Press.
Pulendran, S., Speed, R., & Widing, R. (2000). The antecedents and consequences of market orientation in Australia”, Australian Journal of Management, 25(2), 119-44.
Rahaman, M. A., Luna, K. F., Ping, Z. L., Islam, M. S., & Karim, M. M. (2021). Do Risk-Taking, Innovativeness, and Proactivity Affect Business Performance of SMEs? A Case Study in Bangladesh. The Journal of Asian Finance, Economics, and Business, 8(5), 689-695.
Rahaman, M. A., Ali, M. J., Kejing, Z., Taru, R. D., & Mamoon, Z. R. (2020). Investigating the effect of service quality on bank customers' satisfaction in Bangladesh. The Journal of Asian Finance, Economics, and Business, 7(10), 823-829.
Rahaman, M. A., Luna, K. F., Ping, Z. L., Islam, M. S., & Karim, M. M. (2021). Do Risk-Taking, Innovativeness, and Proactivity Affect Business Performance of SMEs? A Case Study in Bangladesh. The Journal of Asian Finance, Economics and Business, 8(5), 689-695.
Rahaman, M. K., Gazi, M. A. I., Bhuiyan, M. A., & Rahaman, M. A. (2021). Effect of Covid-19 pandemic on tourist travel risk and management perceptions. Plos one, 16(9), e0256486.
Rahaman, M. A., Ali, M. J., Wafik, H., Mamoon, Z. R., & Islam, M. M. (2020). What Factors Do Motivate Employees at the Workplace? Evidence from Service Organizations. The Journal of Asian Finance, Economics, and Business, 7(12), 515-521.
Rahaman, M. A., Luna, K. F., Mite, S., Islam, M., & Wafik, H. (2021). The effect of entrepreneurial orientation, market orientation and gender on business performance: An empirical study of SMEs in Bangladesh. The Journal of Asian Finance, Economics and Business, 8(6), 741-746.
Rahaman, M. A., Gupta, A., Ali, A. I., Ali, M. J., & Taru, R. D. (2021). Identification of Determining Factors of Employee Performance of SME Business. Academy of Entrepreneurship Journal, 27(6), 1-5.
Rehman, F. U., Ilyas, M., Nawaz, T., & Hyder, S. (2014). How Facebook advertising affects the buying behavior of young consumers: The moderating role of gender. Academic Research International, 5(4), 395-404.
Tu, B., Bhowmik, R., Hasan, M., Asheq, A. A., Rahaman, M., & Chen, X. (2021). Graduate Students’ Behavioral Intention of toward Social Entrepreneurship: Role of Social Vision, Innovativeness, Social Proactiveness, and Risk Taking. Sustainability, 13(11), 6386.
Zohaib, M., Islam, K. M. A., Tahir, M. Y., Hussain, R., Zaineb, A., & Ismail, M. (2021). The Innovative Financial Product Development with Its Functional Performance. American International Journal of Economics and Finance Research, 3(1), 1-15.
Published
2021-12-31
How to Cite
Fakir, S., Naeem, A. A., & Karim, S. M. (2021). ANALYZING THE USES OF DIFFERENT BRAND MANAGEMENT STRATEGIES OF BANK: A STUDY ON PUBLIC BANK. American Finance & Banking Review, 6(1), 56-67. https://doi.org/10.46281/amfbr.v6i1.1626
Section
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
Copyright (c) 2021 Shamim Fakir, Abdullah Al Naeem, Syed Manzurul Karim
This work is licensed under a Creative Commons Attribution 4.0 International License.
American Finance & Banking Society is licensed under a 