Determinants of Engagement in Islamic Bank System: Basis for Future Marketing Approximations

  • Faiza Kiran Faculty of Business and Management Studies, Gulf College, Oman
DOI: https://doi.org/10.46281/ijibfr.v2i1.41
Keywords: Islamic retail banking determinants, organisational characteristics, client characteristics, quality service, Riba, economic benefits.

Abstract

This study intends to investigate the determinants of engagement in Islamic Banking system on the basis for future marketing approximations. This research collects data for quantitative study by providing the closed ended questionnaires to 200individual customers of banking from Muscat, Oman. The collected data is to be evaluated by using SPSS. This study concludes that among client characteristics age has strongest relation with engagement with 0.990, other than that marketing strategies, economic benefits and safe investment also have strong relationship. Gender, education, religion, income, occupation and nationality have weak relation. Education has weakest relation. Number of branches, availability of CDM, ATM, word ‘Islam’ and skilled and trained staff has moderate relation. Organisational and client characteristics have 50.9% influences on the adoption of Islamic banking. There is a correlation between engagement and future marketing. The degree of influence of adoption over patronization is 19.7%

References

Asdullah M A and Yasdifar H (2016), Evaluation Of Factors Influencing Youth Towards Islamic Banking In Pakistan, ICTACT Journal On Management Studies, 2 (1).
Akhtar N et al (2016), Factors Influencing the Perception of Customers in Islamic Banking: A Case Study in Pakistan, International Review of Management and Business Research, 5 (3).
Asyraf, W.D.and Nurdianawati, A., 2007. “Why do Malaysian customers patronize
Islamic banks’, International Journal of Bank Marketing”, vol. 25, no.3, pp.142-160.
Coakes, S.J., Steed, L. and Ong, C., 2009. Analysis without Anguish: SPSS version 16.0 for Windows, John Wiley and Sons, Australia, Ltd.
Malhotra, N.K., 2007, Marketing Research: An Applied Orientation, 5th ed., Pearson
Prentice Hall, Pearson Education, Inc., New Jersey.
Manzoor K.P., 2013. “Islamic Banking and Finance in India: Opportunities and Challenges”, Journal of Islamic Economics, Banking and Finance 9. 1, Jan – Mar.pp107-124.
MugoFridah, W. (2002).Sampling in research.
Warde, I., 2000. Islamic Finance in the Global Economy. Edinburgh: Edinburgh University Press, pp. 73–4.
Published
2018-03-26
How to Cite
Kiran, F. (2018). Determinants of Engagement in Islamic Bank System: Basis for Future Marketing Approximations. International Journal of Islamic Banking and Finance Research, 2(1), 73-82. https://doi.org/10.46281/ijibfr.v2i1.41
Issue
Vol 2 No 1 (2018): International Journal of Islamic Banking and Finance Research
Section
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper

Copyright (c) 2018 Faiza Kiran

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.