An Islamic Perspective of Marketing

Abstract

The point of this paper was happened to think about whether there is anything, for example, "Islamic showcasing." Her argu¬ment began from the thought of inefficient use/lavishness in Islam: "Israf." She offered her clarification on how promoting today (which basically is contemporary advertising) centers on commercialization and "cre¬ating a need." The Webster's lexicon characterizes industrialism as "the concept that a regularly extending utilization of merchandise is favorable to the economy" which in Islam is "excess/Israf," and is profoundly dismissed. Just in this way, on the off chance that promoting depends on commercialization, quite a bit of what she said is genuinely like how individuals see the presence of Islamic advertising as an idea. To an expansive degree, this couldn't be opposing this idea.