Islam, A., Mamun, A.A. and Molla, M.R. 2022. ANALYZING THE USES OF EVENT MARKETING STRATEGY AS THE EXPERIENTIAL MARKETING STRATEGY OF BANK: A STUDY ON A COMMERCIAL BANK LIMITED. International Journal of Marketing Research Innovation. 6, 1 (Feb. 2022), 14-24. DOI:https://doi.org/10.46281/ijmri.v6i1.1581.