Sohana, F. 2024. CUSTOMERS’ RESPONSE TOWARDS ONLINE BUSINESS DURING THE COVID-19 PANDEMIC: A CASE STUDY ON SELECTED ONLINE BUSINESSES IN AN EMERGING COUNTRY. International Journal of Marketing Research Innovation. 9, 1 (Dec. 2024), 12-18. DOI:https://doi.org/10.46281/ijmri.v9i1.2271.