ARSHAD, Adnan; KHAN, Shahzaman; ZAFAR, Usman; QADIR, Ayesha Abdul. ROLE OF CONSUMER PSYCHOLOGICAL STUDIES IN FAST FOOD INDUSTRY. International Journal of Marketing Research Innovation, [S. l.], v. 5, n. 1, p. 16–35, 2021. DOI: 10.46281/ijmri.v5i1.1301. Disponível em: https://cribfb.com/journal/index.php/ijmri/article/view/1301. Acesso em: 18 may. 2025.