AMINU, Suleiman Garba; AHMAD, Norzieiriani. An Evaluation of the Effects of Brand Equity on Consumer Willingness to Pay Price Premium. International Journal of Marketing Research Innovation, [S. l.], v. 2, n. 1, p. 64–72, 2018. DOI: 10.46281/ijmri.v2i1.106. Disponível em: https://cribfb.com/journal/index.php/ijmri/article/view/106. Acesso em: 28 mar. 2025.