Zakir, Ghazal, and Sohaib Uz Zaman. 2021. “EFFECTIVE USE OF DIGITALIZATION TO BOOST COMPANY SALES A STUDY OF ONLINE CONSUMER BUYING BEHAVIOR TOWARDS E-COMMERCE SHOPPING PLATFORMS”. International Journal of Marketing Research Innovation 5 (1), 60-88. https://doi.org/10.46281/ijmri.v5i1.1558.