INFLUENCE OF PERSONAL ATTRIBUTES ON DIGITAL ENTREPRENEURIAL INTENTION: THE ADDED IMPACT OF ENTREPRENEURIAL PASSION AND CREATIVITY

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Published: 2025-08-27
DOI: https://doi.org/10.46281/xxsgv572
Keywords:
Digital Entrepreneurial Intention, Personal Attributes, Digital Entrepreneurship, Entrepreneurial Passion, Creativity, Innovation

Main Article Content

Nurjahan Akter Monira
Lecturer, Department of Business Studies, State University of Bangladesh, Bangladesh
https://orcid.org/0009-0002-4387-2602
Ireen Sultana
Ireen Sultana, Assistant Professor, Department of Sociology, Jagannath University, Bangladesh
https://orcid.org/0009-0006-2631-1255
Werner Krings
Professor, Department of Marketing, Framingham State University, United States
https://orcid.org/0000-0002-2071-5703
Fariha Tazin
Assistant Professor, Department of Business Studies, State University of Bangladesh, Bangladesh
https://orcid.org/0009-0003-2896-301X
Sayma Sharmen
Assistant Professor, Department of Business Administration, Dhaka International University, Bangladesh
https://orcid.org/0009-0001-1433-017X

Abstract

Digital entrepreneurship is gaining global relevance as digital technologies transform the way ventures are conceived and launched. However, the individual-level traits influencing digital entrepreneurial intention (DEI) remain under-examined. This study extends prior frameworks by integrating two novel predictors, entrepreneurial passion and creativity, alongside five established traits: empathy, prior Experience, locus of control, self-efficacy, and risk-taking Tendency. Using a structured questionnaire, data were collected from 589 Bangladeshi university students, a population well-positioned as future digital entrepreneurs. Multiple regression analysis revealed that all seven personal attributes significantly and positively influence DEI (p < 0.05). The extended model accounted for 59.4% of the variance in DEI (Adjusted R² = 0.594, F(7, 581) = 122.4, p < 0.001). Quantitatively, risk-taking Tendency (β = 0.301, p < 0.001) and entrepreneurial passion (β = 0.244, p < 0.001) emerged as the strongest predictors. Creativity (β = 0.127, p = 0.002), locus of control (β = 0.119, p = 0.001), and self-efficacy (β = 0.102, p = 0.004) followed in magnitude. Empathy (β = 0.079, p = 0.024) and prior Experience (β = 0.058, p = 0.047) also showed statistically significant but comparatively smaller effects. These results highlight that both affective (passion, empathy) and cognitive (creativity, self-efficacy, locus of control) traits play a pivotal role in fostering digital entrepreneurship. The findings underscore the importance of cultivating emotional motivation and innovative capacity in digital entrepreneurship education. Overall, this study presents a robust empirical model that explains DEI, offering practical implications for entrepreneurship educators and policymakers in developing contexts.


JEL Classification Codes: L26, M13, O33.

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Article Details

Issue

Vol. 10 No. 6 (2025): Continuous Publication

Section

Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biographies

Nurjahan Akter Monira , Lecturer, Department of Business Studies, State University of Bangladesh, Bangladesh

Nurjahan Akter Monira is currently working as a Lecturer and Program coordinator at the Department of Business Studies. Additionally, she serves as the coordinator of the Business Club at the State University of Bangladesh, where she contributes to fostering a dynamic and engaging learning environment outside the classroom. She completed both her MBA and BBA in Finance & Banking from Jahangirnagar University, where she was the top performer in her class. She has published multiple articles in renowned international journals, and her research interests include Digital Finance, Financial Technologies, Financial Engineering, Corporate Governance, and Financial Institutions. 

Ireen Sultana , Ireen Sultana, Assistant Professor, Department of Sociology, Jagannath University, Bangladesh

Ireen Sultana is a Doctor of Philosophy, Assistant Professor, Department of Sociology, Jagannath University, Dhaka. She did her BSS ( Hons) and MSS in Sociology in the University of Dhaka. After Completing MS she has joined as a lecturer at the Dhaka International University. After that she was a senior lecturer at the Green University of Bangladesh. She was an Assistant Professor of Central Women’s University. Since 2013 she is working as a Faculty member of Sociology, Jagannath University. Her area of interest: Gender issues, women empowerment and development, SME, Entrepreneurship, Crime and device, Gerontology. She has 15 years of teaching experiences and also contributed to multiple research initiatives.

Werner Krings , Professor, Department of Marketing, Framingham State University, United States

Dr. Werner Krings is entering his seventh year as a professor at Framingham State University, where he teaches Marketing Principles, Digital and Social Media Marketing, and International Marketing. With over 30 years of global experience in B2B marketing, digital transformation, and executive consulting, including senior roles at KPMG, he bridges academic insight with real-world impact. He holds a DBA (PhD equivalent, summa cum laude) from Henley Business School, an M.Sc. in Financial Planning from Bentley University, and an MBA with Distinction from Warwick Business School. He previously served as a full professor at Woxsen University in India, which is known for its innovation in management education. Dr. Krings' research explores digital strategy, social capital, and executive education for centimillionaire families. His work appears in leading journals and books, including The Future of Business Schools and The Global Impact of Social Innovation. He also teaches postgraduate courses in Entrepreneurship and Consulting at EM Normandie's campus in Hanoi and speaks internationally on platform strategy, education, and trust in digital ecosystems.

Fariha Tazin , Assistant Professor, Department of Business Studies, State University of Bangladesh, Bangladesh

Fariha Tazin is a dedicated academic professional with over 12 years of teaching experience in the field of Business Studies. She is currently serving as an Assistant Professor in the Department of Business Studies at the State University of Bangladesh. Prior to this, she contributed to academia as an Assistant Professor at The Millennium University and began her teaching career as a Lecturer at Hamdard University Bangladesh. Throughout her career, she has been actively engaged in mentoring students, fostering their intellectual growth, and imparting practical business knowledge. Fariha Tazin completed both her Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the Faculty of Business Studies (FBS), University of Dhaka, with a specialization in Marketing. Her strong academic background, combined with her extensive teaching experience, has equipped her with the expertise to deliver high-quality education and research in the field of marketing and business studies. As an educator, her primary goal is to create an engaging and interactive learning environment where students can develop critical thinking and analytical skills. She believes in adopting innovative teaching methodologies that not only enhance theoretical knowledge but also bridge the gap between academia and industry practices. Her commitment to student development extends beyond the classroom, as she actively guides students in research and real-world business applications. Her research interests are diverse and include Marketing Strategy, Digital Marketing, Sustainable Business Practices, Consumer Behavior, Green Purchase Behavior, and Service Branding. She has a keen interest in exploring how businesses can integrate sustainability into their marketing strategies and how consumer behavior is influenced by digital advancements and green marketing initiatives. Through her research, she aims to contribute to the evolving field of marketing by addressing contemporary challenges and proposing innovative solutions that can benefit both academia and industry. Fariha Tazin remains passionate about lifelong learning and continuous professional development. She actively participates in academic conferences, workshops, and seminars to stay updated with the latest trends in marketing and business education. Her dedication to research and teaching makes her a valuable asset to the academic community, inspiring students and colleagues alike with her knowledge and commitment to excellence. With her strong academic foundation, extensive teaching experience, and research-driven approach, Fariha Tazin continues to shape the future of business education, preparing students to excel in the competitive world of marketing and business. 

Sayma Sharmen , Assistant Professor, Department of Business Administration, Dhaka International University, Bangladesh

Sayma Sharmen is an Assistant Professor specializing in marketing and business education. She holds both a Bachelor of Business Administration (BBA) in Marketing and a Master of Business Administration (MBA) in Marketing from the University of Dhaka, building on earlier studies in Business Studies at Rajarbagh Police Line High School (S.S.C.) and Viqarunnisa Noon School & College (H.S.C.). Committed to learner-centered and outcomes-driven teaching, Ms. Sharmen has completed Academic Staff Development training through the Institutional Quality Assurance Cell (IQAC) and specialized workshops on Outcome-Based Education (OBE) and curriculum mapping under the HEQEP initiative at Dhaka International University. These certifications inform her approach to course design, assessment, and continuous program improvement. In the classroom, she teaches a broad portfolio of undergraduate courses spanning foundational, methodological, and technology-enabled areas of business. Her teaching repertoire includes Principles of Marketing, Marketing Management, Research Methodology, Service Marketing, Statistics, Customer Relationship Management, Micro-Economics, Business Communication, Bangladesh Studies, E-Commerce, Management Information Systems, and Marketing Information Systems. She emphasizes practical applications, ethical decision-making, and data-informed insight, often integrating real-world cases and digital tools to enhance student engagement and employability. Beyond teaching, Ms. Sharmen is dedicated to advising students and collaborating on curricular enhancement, particularly in aligning learning outcomes with market needs and accreditation standards. Her professional interests include service excellence, customer relationship management, and the use of information systems to improve marketing effectiveness. She strives to cultivate resilient, communicative, and analytically skilled graduates prepared for dynamic careers in business and beyond.

How to Cite

Monira , N. A. ., Sultana , I., Krings , W., Tazin , F. ., & Sharmen , S. . (2025). INFLUENCE OF PERSONAL ATTRIBUTES ON DIGITAL ENTREPRENEURIAL INTENTION: THE ADDED IMPACT OF ENTREPRENEURIAL PASSION AND CREATIVITY. Bangladesh Journal of Multidisciplinary Scientific Research, 10(6), 1-11. https://doi.org/10.46281/xxsgv572
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