Aims and Scope

International Journal of Marketing Research Innovation (IJMRI) is a double-blind peer-reviewed journal for marketing academics. IJMRI aims is to provide to the field of marketing research such as:

  • Marketing Strategy Pricing
  • Relationship Marketing
  • Business Marketing
  • Social Marketing
  • Internet Marketing
  • Advertising
  • Branding
  • Customer Service
  • And Customer Behavior Analysis
  • Marketing & Planning
  • Marketing Needs & Finance
  • Marketing and Corporate Innovation Restructuring
  • Customer Relations, Marketing Research
  • Market Segmentation
  • Positioning, Pricing
  • Business-To-Business and Network Marketing
  • Marketing Theory
  • Advertising
  • Consumer Behaviour
  • Sales Management
  • Advertising & Promotion Management
  • Marketing Strategy
  • Customer Loyalty
  • Marketing Segmentation and Targeting
  • Customer Value Modelling
  • Business Information Systems
  • Business Law
  • Communication
  • Direct Marketing
  • E-Commerce
  • Global Business
  • Marketing Research
  • Marketing Theory & Applications
  • Office Administration/Management
  • Retailing
  • Sales/Selling
  • Services
  • Online Branding
  • Strategic Use of IT
  • Multichannel Marketing
  • Digital Marketing
  • Social Media and Social Networks
  • Viral Marketing
  • Mobile Marketing
  • Direct and Interactive B2B Marketing
  • Supply Chain and Logistics Practices
  • Agricultural Marketing.

Section Policies

Articles

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  • Original Articles

Original full-length research papers, clearly state their objective or hypothesis, the experimental design and methods used, the essential features of any interventions, the main outcome measures, the result from the study, and a section placing the results in the context of published literature.

  • Review Articles

Provide a summary of evidence derived from primary studies that have been selected and synthesized according to the author's personal and professional perspective.

  • Case Reports

Report of a single case

  • Short Communications

Report results of a pilot study or preliminary findings from a study. The scope of this section is intended to be wide and to encompass methodology and experimental data on subjects of interest to the readers of the Journal.

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Checked Open Submissions Checked Indexed Checked Peer-Reviewed
 
 

Publication Schedule

IJMRI strives to keep a continuous publication schedule so that articles are published online as soon as they are ready and as quickly as possible, as often as a daily publication that has published 1 volume and 1 issue yearly since 2023.

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global knowledge exchange.