THE INTERPLAY OF INVESTOR PSYCHOLOGY, ACCOUNTING INFORMATION, AND FINTECH IN SHAPING INVESTMENT DECISIONS: EVIDENCE FROM OMAN

Main Article Content

Mohamed Zaheeruddin
Suneel Kumar

Abstract

The rapid economic revolution in Oman over the recent years has flickered an increased awareness of behavioral finance, investment tactics, and financial know-how. Traditional finance theories often overlook the role of biases and heuristics in investment decisions, particularly in developing markets like Oman, where financial literacy and technological adoption are still evolving. The primary goal of this study is to investigate the impact of investors’ psychology, accounting information, and fintech exposure on investment decisions among individuals in Oman. The study focuses on evaluating how these factors impact the investment interest and decision-making processes among Omani individuals, particularly examining the mediating role of investment interest in these relationships. A quantitative research approach was adopted, utilizing a structured questionnaire distributed among Omani individuals. Data was collected from 504 respondents to analyze their investment psychology, access to accounting information, and level of fintech adoption. The survey-based methodology enabled a comprehensive examination of the relationships between these factors and investment decision-making. The study found that investor psychology enhances investment interest, which further influences investment decisions positively. The results of this study show a positive impact of available information on investment interest and investment decisions. Additionally, exposure to fintech platforms enables more informed decision-making. The findings of this study suggest that investor psychology, accounting information, and fintech exposure significantly shape investment decisions by enhancing investment interest and facilitating better decision-making among individuals in Oman.


JEL Classification Codes: G41.

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Article Details

Section

Research Paper/Theoretical Paper/Review Paper/Short Communication Paper

Author Biographies

Mohamed Zaheeruddin , Lecturer, University of Technology and Applied Sciences- Shinas, Oman

Dr. Mohamed Zaheeruddin, a lecturer at the University of Technology and Applied Sciences- Shinas, Oman, has over 20 years of experience in teaching and research. His research focuses on Finance, Behavioral Finance, Fintech, Sustainable Finance, Marketing, general management, and Inflation. He has published extensively in Scopus-indexed and ABDC-ranked journals. A recipient of a university-sponsored research grant in Oman, he actively contributes to high-impact research. His expertise includes innovative teaching, student-centered learning, and Accounting for Non-Accountants. He also serves as a reviewer and PhD thesis adjudicator for various Universities.

Suneel Kumar , Lecturer, University of Technology and Applied Sciences- Shinas, Oman

Dr. Suneel Kumar, a Lecturer at the University of Technology and Applied Sciences—Shinas, Oman, has 25 years of experience in business education and research. His work focuses on Organizational Behavior, including work stress, workplace spirituality, and emotional intelligence. He has published 18 research papers, received multiple Best Paper Awards, and secured research grants from Oman's Ministry of Higher Education, Research, and Innovation. He also serves as a reviewer and editorial board member for international journals.

How to Cite

Zaheeruddin , M. ., & Kumar , S. . (2025). THE INTERPLAY OF INVESTOR PSYCHOLOGY, ACCOUNTING INFORMATION, AND FINTECH IN SHAPING INVESTMENT DECISIONS: EVIDENCE FROM OMAN. Bangladesh Journal of Multidisciplinary Scientific Research, 10(2), 12-20. https://doi.org/10.46281/bjmsr.v10i2.2306

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