ENHANCING ENTREPRENEURIAL PERFORMANCE THROUGH DIGITAL CAPABILITY AND SUSTAINABILITY PRACTICES: THE MEDIATING ROLE OF INNOVATION ORIENTATION AND THE MODERATING INFLUENCE OF FINANCIAL INCLUSION IN BANGLADESH
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This paper examines the impact of digital capability and sustainability practices on the performance of entrepreneurs in Bangladesh, and the moderating influence of innovation orientation and financial inclusion. The use of digital technologies and sustainable practices poses a challenge for entrepreneurs in emerging economies, and it is necessary to understand how these resources and capabilities affect a firm's performance. The sample consists of registered SMEs in Bangladesh, with owners or managers sampled using stratified random sampling by industry and firm size. A sample size of 400 is used. Structural equation modelling (SEM) is used to analyze data, whereas reliability and validity are evaluated using SPSS 25 and SmartPLS 4. The SEM-PLS analysis demonstrated robust measurement model properties. Indicator loadings ranged from 0.836 to 0.946, confirming strong item reliability. Internal consistency was supported by Cronbach's alpha (0.927–0.947) and composite reliability (0.945–0.959). Convergent validity was established, with AVE values ranging from 0.774 to 0.825. Model fit was acceptable (SRMR = 0.088; NFI = 0.919–0.928). Discriminant validity was confirmed via HTMT and Fornell-Larcker criteria. VIF values (1.0–4.026) indicated no multicollinearity concerns. Structural model results showed that Digital Capability (β = 0.312, p < 0.001) and Sustainable Practices (β = 0.412, p < 0.001) positively influenced Innovation Orientation. However, direct effects on Entrepreneurial Performance were insignificant for Digital Capability (β = 0.041), Sustainable Practices (β = -0.077), and Innovation Orientation (β = -0.009). Mediation effects were not supported. Importantly, Financial Inclusion significantly moderated the Sustainable Practices–Entrepreneurial Performance relationship (β = 0.105, p = 0.046), while no significant moderation was found for Digital Capability. The research has theoretical value, as it provides a comprehensive framework linking digital capabilities, sustainability practices, innovation orientation, and financial inclusion to entrepreneurial performance. In practical terms, it offers entrepreneurs, managers, and policymakers considerations for promoting innovation, embracing sustainable practices, and enhancing financial accessibility, thereby fostering entrepreneurial growth and competitiveness in developing economies such as Bangladesh.
JEL Classification Codes: L26, Q56, M14.
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