IMPACT OF THE COVID-19 ON THE SPENDING PATTERN AND INVESTMENT BEHAVIOUR OF RETAIL INVESTORS

Farheen Siddiqui; Anvita Raghuvanshi; Srijan Anant; Surendra Kumar

doi:10.46281/ijfb.v10i1.1738

Farheen Siddiqui University of Allahabad, India https://orcid.org/0000-0003-2910-8157
Anvita Raghuvanshi University of Allahabad, India https://orcid.org/0000-0001-6272-0183
Srijan Anant University of Allahabad, India https://orcid.org/0000-0003-1838-8720
Surendra Kumar Hemvati Nandan Bahuguna Garhwal University, India https://orcid.org/0000-0003-1594-9895

DOI: https://doi.org/10.46281/ijfb.v10i1.1738

Keywords: Investment Behavior, Covid-19, Spending and Investment Pattern

Abstract

The year 2020 has witnessed the highly infectious disease Corona Virus outbreak impacted across the globe. This unpredictable and unprecedented calamity has pushed economies to struggle and strive. Most of the sectors in the economy were severely hit, which led to financial suffering. There is a paradigm shift in the circular flow of income, which has affected the lifestyle and changed people's spending and investment habits. This study aims to understand how the Covid-19 pandemic has influenced the financial decision-making and investment preferences of retail investors. This research paper also studies the changes in the spending pattern of people during the lockdown due to Covid-19. A sample survey was conducted through a structured questionnaire to determine the impact of the pandemic on individual investment decisions in the city of Lucknow. A random sampling technique has been used to collect the data for the study. The study's findings show that people's lifestyles and spending habits have changed significantly due to the pandemic fear and lockdown. The study also indicates that there has been a shift in the spending preference of people towards healthy products and essentials.

JEL Classification Codes: D90, G30, G40, G51, M10.

Author Biographies

Farheen Siddiqui, University of Allahabad, India

Research Scholar, Department of Commerce and Business Administration, University of Allahabad, Prayagraj (Allahabad), India

Anvita Raghuvanshi, University of Allahabad, India

Assistant Professor, Department of Commerce and Business Administration, University of Allahabad, Prayagraj (Allahabad), India

Srijan Anant, University of Allahabad, India

Senior Research Fellow (SRF), Department of Commerce and Business Administration, University of Allahabad, Prayagraj (Allahabad), India

Surendra Kumar, Hemvati Nandan Bahuguna Garhwal University, India

Assistant Professor, Department of Business Management, Hemvati Nandan Bahuguna Garhwal University, Srinagar, Uttarakhand, India

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