Original Articles/Short Communications

• IMPACT OF BRAND IMAGE ON CUSTOMER LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND BRAND AWARENESS

  Umair Abbas, K. M. Anwarul Islam, Sajid Hussain, Muhammad Baqir, Noor Muhammad

  1-15

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• ROLE OF CONSUMER PSYCHOLOGICAL STUDIES IN FAST FOOD INDUSTRY

  Adnan Arshad, Shahzaman Khan, Usman Zafar, Ayesha Abdul Qadir

  16-35

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• FACTORS INFLUENCING HONEY MARKETING IN CASE OF GIMBO WOREDA; KAFA ZONE

  Melaku Melese Haile

  36-45

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• DIGITAL MARKETING 5-GENERATION TECHNOLOGY AND ITS ACCEPTANCE BEHAVIOR

  Muhammad Ismail, K. M. Anwarul Islam, Muhammad Zohaib, Riaz Hussain, Muhammad Yasir Tahir, Muhammad Ijaz, Zuhaib Hassan

  46-59

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• EFFECTIVE USE OF DIGITALIZATION TO BOOST COMPANY SALES A STUDY OF ONLINE CONSUMER BUYING BEHAVIOR TOWARDS E-COMMERCE SHOPPING PLATFORMS

  Ghazal Zakir, Sohaib Uz Zaman

  60-88

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