IMPACT OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE: A CASE STUDY OF ISLAMIC UNIVERSITY, BANGLADESH
Keywords:
Social Networking Site, iGen, Advisory Cell, Academic Performance .
Abstract
Social media is a globally known and widely used means of social communication that has brought most people very close in today's world especially the Z generation or iGen who are more familiar and attracted to this medium. Among them are university students who mostly prefer to spend time on it and as a result, it might have either positive or negative effects on their academic studies. The current study aims to investigate the effect of social media on the academic performance of university students in Bangladesh. A well-structured questionnaire is used to collect data from 150 students of Islamic University, Kushtia, Bangladesh and they are selected based on a convenient sampling procedure. Both descriptive and inferential statistics are applied to analyze the data. The study found that 73% of students engaged in social media for non-academic purposes and most of them visited the Facebook site. The study also found that the majority of the students visit social networking sites at home, and in residential halls, while most of them spend time on average more than four hours daily, and mostly from 6.00 pm to 6.00 am. The study reveals that time spent on social media and excessive usage of social media negatively impacts students’ academic performance. The study recommends that parents, teachers, and students’ advisor in the university guide and monitor students properly so that they can’t misuse social media.
JEL Classification Codes: C12, C83, C88, I29.
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Rithika, M., & Selvaraj, S. (2013). Impact of social media on students’ academic performance. International Journal of Logistics Supply Chain Management Perspectives, 2(4), 636-640.
Saha, S. R., & Guha, A. K. (2019). Impact of social media use of university students. International Journal of Statistics Applications, 9(1), 36-43. https://doi.org/10.5923/j.statistics.20190901.05
Shohrowardhy, H. S., & Hassan, H. M. K. (2014). Students' perception of social networking for academic purposes in Bangladesh. Management & Marketing, 9(4), 459-470. Retrieved from https://ssrn.com/abstract=3798724
Sivakumar, R. (2020). Effects of social media on academic performance of the students. The Online Journal of Distance Education e-Learning, 8(2), 90-97. Retrieved from https://tojqih.net/journals/tojdel/articles/v08i02/v08i02-03.pdf
Talaue, G. M., AlSaad, A., AlRushaidan, N., AlHugail, A., & AlFahhad, S. (2018). The impact of social media on academic performance of selected college students. International Journal of Advanced Information Technology, 8(4/5), 27-35. https://doi.org/ 10.5121/ijait.2018.8503
Tamayo, J. D., & Cruz, G. S. G. (2014). The Relationship of Social Media with the Academic Performance of Bachelor of Science in Information Technology Students of Centro Escolar University–Malolos. International Journal of Scientific Research Publications, 4(5), 1-10. Retrieved from https://www.ijsrp.org/research-paper-0514/ijsrp-p29125.pdf
TheDailyStar. (2018). Dangers of excessive social media use. Retrieved from https://www.thedailystar.net/letters/dangers-excessive-social-media-use-1552003.
Verduyn, P., Ybarra, O., Résibois, M., Jonides, J., & Kross, E. (2017). Do social network sites enhance or undermine subjective well‐being? A critical review. Social Issues and Policy Review, 11, 274-302. https://doi.org/10.1111/sipr.12033
Zewdu, M., Dadi, T., Taye, H., & Gezu, G. (2017). The impacts of social media on academic achievement of female students at Jimma University. International Journal of Scientific and Research Publications, 7(5), 679-694. Retrieved from https://www.ijsrp.org/research-paper-0517/ijsrp-p6576.pdf
Bajpai, P., & Maneesha. (2018). Analyzing Effect of Social Media on Academic Performance of University Graduates. Paper presented at the Proceedings of the 3rd International Conference on Information and Education Innovations, London, UK. https://doi.org/10.1145/3234825.3234830
Boateng, R., & Amankwaa, A. (2016). The impact of social media on student academic life in higher education. Global Journal of Human-Social Science, 16(4), 1-8. Retrieved from https://socialscienceresearch.org/index.php/GJHSS/article/view/1730
Celestine, A. U., & Nonyelum, O. F. (2018). Impact of social media on students’ academic performance. International Journal of Scientific & Engineering Research, 9(3), 1454-1462.
Cho, E., & Kim, S. (2015). Cronbach’s coefficient alpha: Well known but poorly understood. Organizational research methods, 18(2), 207-230. https://doi.org/10.1177/1094428114555994
Hossain, D. (2020). Does Facebook affect student life in Bangladesh? Dhaka Tribune. Retrieved from https://archive.dhakatribune.com/opinion/op-ed/2020/01/02/does-facebook-affect-student-life-in-bangladesh.
Jahan, N. (2019). Analyzing the impact of social media on academic performance: A case study on the students of private universities of Bangladesh. Journal of Green Business School, 2(1), 15-25.
Javaeed, A., Jeelani, R., Gulab, S., & Ghauri, S. K. (2020). Relationship between internet addiction and academic performance of undergraduate medical students of Azad Kashmir. Pakistan journal of medical sciences, 36(2), 229-233. https://doi.org/10.12669/pjms.36.2.1061
Johnston, R., Jones, K., & Manley, D. (2018). Confounding and collinearity in regression analysis: a cautionary tale and an alternative procedure, illustrated by studies of British voting behaviour. Quality & quantity, 52(4), 1957-1976. https://doi.org/10.1007/s11135-017-0584-6
Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20(3), 531-558. https://doi.org/10.1007/s10796-017-9810-y
Khalid, H. (2017). The effects of social networks on Pakistani students. Journal of Information Technology Software Engineering, 7(3), 1-6. https://doi.org/10.4172/2165-7866.1000203
Kolan, B. J., & Dzandza, P. E. (2018). Effect of social media on academic performance of students in Ghanaian Universities: A case study of University of Ghana, Legon. Library Philosophy and Practice (e-journal), 1637. Retrieved from https://digitalcommons.unl.edu/libphilprac/1637
Laburi, R., Navulla, D., & Yamini, P. (2019). Effect of social media networks on academic performance of Indian students. Journal of Critical Reviews, 6(4), 71-78.
Leyrer-Jackson, J. M., & Wilson, A. K. (2018). The associations between social-media use and academic performance among undergraduate students in biology. Journal of biological education, 52(2), 221-230. https://doi.org/10.1080/00219266.2017.1307246
Mensah, S. O., & Nizam, I. (2016). The impact of social media on students’ academic performance-A case of Malaysia Tertiary Institution. International Journal of Education, Learning Training, 1(1), 14-21.
Oberiri, A. D. (2017). The influence of social media on academic performance of Taraba State University undergraduate students. Online Journal of Communication Media Technologies, 7(4), 141-161. https://doi.org/10.29333/ojcmt/2615
Othman, W. R. W., Apandi, Z. F. M., & Ngah, N. H. (2017). Impact of social media usage on students Academic performance in Terengganu, Malaysia. Journal of Applied Environmental Biological Sciences, 7(5), 140-144.
Oueder, M., & Abousaber, I. (2018). A Study on the Impact of Social Media Usage on Student Academic Performance: University of Tabuk an Example. American Academic Scientific Research Journal for Engineering, Technology, Sciences, 40(1), 77-88. Retrieved from
https://www.asrjetsjournal.org/index.php/American_Scientific_Journal/article/view/3836
Owusu-Acheaw, M., & Larson, A. G. (2015). Use of social media and its impact on academic performance of tertiary institution students: A study of students of Koforidua Polytechnic, Ghana. Journal of Education Practice, 6(6), 94-101. Retrieved from https://files.eric.ed.gov/fulltext/EJ1083595.pdf
Peter, O. (2015). Social media and academic performance of students’ in University of Lagos. (Undergraduate project). Department Of Educational Administration, Faculty of Education, University Of Lagos, Yaba, Lagos, Nigeria.
Rahman, S., & Mithun, M. N. A. S. (2021). Effect of Social Media Use on Academic Performance among University Students in Bangladesh. Asian Journal of Education and Social Studies, 20(3), 1-12. https://doi.org/10.9734/AJESS/2021/v20i330484
Ravichandran, D. (2019). Impact of social networking sites usage on students’ performance. International Journal of Research Innovation in Social Science, 3(1), 116-119.
Rithika, M., & Selvaraj, S. (2013). Impact of social media on students’ academic performance. International Journal of Logistics Supply Chain Management Perspectives, 2(4), 636-640.
Saha, S. R., & Guha, A. K. (2019). Impact of social media use of university students. International Journal of Statistics Applications, 9(1), 36-43. https://doi.org/10.5923/j.statistics.20190901.05
Shohrowardhy, H. S., & Hassan, H. M. K. (2014). Students' perception of social networking for academic purposes in Bangladesh. Management & Marketing, 9(4), 459-470. Retrieved from https://ssrn.com/abstract=3798724
Sivakumar, R. (2020). Effects of social media on academic performance of the students. The Online Journal of Distance Education e-Learning, 8(2), 90-97. Retrieved from https://tojqih.net/journals/tojdel/articles/v08i02/v08i02-03.pdf
Talaue, G. M., AlSaad, A., AlRushaidan, N., AlHugail, A., & AlFahhad, S. (2018). The impact of social media on academic performance of selected college students. International Journal of Advanced Information Technology, 8(4/5), 27-35. https://doi.org/ 10.5121/ijait.2018.8503
Tamayo, J. D., & Cruz, G. S. G. (2014). The Relationship of Social Media with the Academic Performance of Bachelor of Science in Information Technology Students of Centro Escolar University–Malolos. International Journal of Scientific Research Publications, 4(5), 1-10. Retrieved from https://www.ijsrp.org/research-paper-0514/ijsrp-p29125.pdf
TheDailyStar. (2018). Dangers of excessive social media use. Retrieved from https://www.thedailystar.net/letters/dangers-excessive-social-media-use-1552003.
Verduyn, P., Ybarra, O., Résibois, M., Jonides, J., & Kross, E. (2017). Do social network sites enhance or undermine subjective well‐being? A critical review. Social Issues and Policy Review, 11, 274-302. https://doi.org/10.1111/sipr.12033
Zewdu, M., Dadi, T., Taye, H., & Gezu, G. (2017). The impacts of social media on academic achievement of female students at Jimma University. International Journal of Scientific and Research Publications, 7(5), 679-694. Retrieved from https://www.ijsrp.org/research-paper-0517/ijsrp-p6576.pdf
Published
2022-11-06
How to Cite
Uddin, M. K., Huda, M. N., Ali, M. J., Alam, M. S., & Bhuiyan, A. B. (2022). IMPACT OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE: A CASE STUDY OF ISLAMIC UNIVERSITY, BANGLADESH. American Economic & Social Review, 10(1), 1-10. https://doi.org/10.46281/aesr.v10i1.1822
Section
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
Copyright (c) 2022 Md. Kamal Uddin, Md. Nazmul Huda, Md. Jafor Ali, Md. Shahbub Alam, Abul Bashar Bhuiyan
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