DIGITALIZE WITNESSING THE ALLY OF CASH?

M. Radhika; P. Madhu Kumar Reddy; A. Rama Kumar

doi:10.46281/ijfb.v6i1.1195

M. Radhika Osmania University, India https://orcid.org/0000-0003-1494-5438
P. Madhu Kumar Reddy KLEF (Deemed to be University), India https://orcid.org/0000-0002-2750-2604
A. Rama Kumar KLEF (Deemed to be University), India

DOI: https://doi.org/10.46281/ijfb.v6i1.1195

Keywords: Mobile Banking, Digitized Operations, Pandemic, Customer Satisfaction, Security.

Abstract

Recently banks have switched their operations from paper to the latest app-based solutions like Mobile banking, Internet banking, etc. that empower the customers to arrive at banks virtually with mobile apps. India posture an enormous challenge in the financial sector with a rise in the latest applications services turns into fresh and essential financial services users anywhere at any time with a single click. It had hitherto developed from conventional business to mobile piloted business. There is no doubt the double hit COVID-19, jumble the people lives, economy, and what not everything has changed. Banks are now working towards digitalized operations to increase customer's digitalized expectations that have been expediting in this pandemic. The main aim of the study is to analyze the impact of the double hit of Covid-19 on the banking sector in providing a digital solution to the mobile banking user. The present study delves for an empirical test of pandemic witnessing the ally of cash with digitalize solutions Indian banker’s customers. The study is planted by descriptive research design with survey method in the form of convenience sampling to collect the data. The intuition of the study prospective fruitful in digitalize financial services, customers digitized expectations, and mobile apps implementation in this viral environment.

JEL Classification Codes: G01, G21, I15, I18, J17.

Author Biographies

M. Radhika, Osmania University, India

PhD Research Scholar, Department of Business Management, Osmania University, Hyderabad, Telangana, India

P. Madhu Kumar Reddy, KLEF (Deemed to be University), India

PhD Research Scholar, Department of Business Management, KLEF (Deemed to be University), Greenfields, Vaddswaram, Andhra Pradesh, India

A. Rama Kumar, KLEF (Deemed to be University), India

Professor & Pro-Vice Chancellor, KLEF (Deemed to be University), Greenfields, Vaddswaram, Andhra Pradesh, India

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