Aims and Scope

International Journal of Marketing Research Innovation (IJMRI) is a double-blind peer-reviewed journal for marketing academics. IJMRI aims is to provide to the field of marketing research such as:

  • Marketing Strategy Pricing
  • Relationship Marketing
  • Business Marketing
  • Social Marketing
  • Internet Marketing
  • Advertising
  • Branding
  • Customer Service
  • And Customer Behavior Analysis
  • Marketing & Planning
  • Marketing Needs & Finance
  • Marketing and Corporate Innovation Restructuring
  • Customer Relations, Marketing Research
  • Market Segmentation
  • Positioning, Pricing
  • Business-To-Business and Network Marketing
  • Marketing Theory
  • Advertising
  • Consumer Behaviour
  • Sales Management
  • Advertising & Promotion Management
  • Marketing Strategy
  • Customer Loyalty
  • Marketing Segmentation and Targeting
  • Customer Value Modelling
  • Business Information Systems
  • Business Law
  • Communication
  • Direct Marketing
  • E-Commerce
  • Global Business
  • Marketing Research
  • Marketing Theory & Applications
  • Office Administration/Management
  • Retailing
  • Sales/Selling
  • Services
  • Online Branding
  • Strategic Use of IT
  • Multichannel Marketing
  • Digital Marketing
  • Social Media and Social Networks
  • Viral Marketing
  • Mobile Marketing
  • Direct and Interactive B2B Marketing
  • Supply Chain and Logistics Practices
  • Agricultural Marketing.
Subject Area – Business, Management and Accounting. Subject Category – Marketing; Management of Technology and Innovation; Tourism, Leisure and Hospitality Management ; Subject Area – Decision Sciences. Subject Category – Information Systems and Management.

Please define the type of the manuscript of four possible variants and adhere to both the general guidelines and the recommendations, which are specific for the type of the chosen manuscript.

The following types of manuscripts can be submitted to the journal:

  • research paper, which is a final report on the finished original experimental study (the structure is Abstract, Introduction, Literature review, Materials and Methods, Results, Discussions, Conclusions);
  • theoretical paper, which is devoted to theoretical study of the problem, which complies with the journal’s scope (the structure is Abstract, Introduction, Theoretical Basis, Results, Discussions, Conclusions);
  • review paper, which is a study of concrete scientific problem, which complies with the journal’s scope and is conducted based on the materials of the scientific publications (the structure is Abstract, Introduction, Literature review, generalization of the main statements, Discussions, Conclusions);
  • short communication paper on the event (conference, seminar, exhibition, issue of the important monograph), which complies with the journal’s scope (the paper is structured by the author in his/her own, but with compulsory reference to the date and place of the event, however, it does not include a big list of references and supplementary materials).

Publication Schedule

IJMRI strives to keep a continuous publication schedule so that articles are published online as soon as they are ready and as quickly as possible, as often as a daily publication that has published 1 volume and 1 issue yearly since 2023.

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global knowledge exchange.