Aims & Scope
International Journal of Marketing Research Innovation (IJMRI) is a double-blind peer-reviewed journal for marketing academics. IJMRI aims to provide to the field of marketing research such as:
- Marketing Strategy Pricing
- Relationship Marketing
- Business Marketing
- Social Marketing
- Internet Marketing
- Advertising
- Branding
- Customer Service
- And Customer Behavior Analysis
- Marketing & Planning
- Marketing Needs & Finance
- Marketing and Corporate Innovation Restructuring
- Customer Relations, Marketing Research
- Market Segmentation
- Positioning, Pricing
- Business-To-Business and Network Marketing
- Marketing Theory
- Advertising
- Consumer Behaviour
- Sales Management
- Advertising & Promotion Management
- Marketing Strategy
- Customer Loyalty
- Marketing Segmentation and Targeting
- Customer Value Modelling
- Business Information Systems
- Communication
- Direct Marketing
- E-Commerce
- Global Business
- Marketing Research
- Marketing Theory & Applications
- Retailing
- Sales/Selling
- Services
- Online Branding
- Strategic Use of IT
- Multichannel Marketing
- Digital Marketing
- Social Media and Social Networks
- Viral Marketing
- Mobile Marketing
- Direct and Interactive B2B Marketing
- Management of Technology and Innovation
- Agricultural Marketing
- Information Systems and Management
- Tourism, Leisure and Hospitality marketing etc.
Subject Area (Subject Category)
Scopus: Subject Area – Business, Management and Accounting. Subject Category – Marketing; Management of Technology and Innovation; Tourism, Leisure and Hospitality Management ; Subject Area – Decision Sciences. Subject Category – Information Systems and Management.
Australian Business Deans Council (ABDC): Marketing
Academic Journal Guide (ABS): Marketing
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IJMRI follows APA style.
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Author Guidelines
1. Authors must ensure that their papers are free of spelling and grammatical errors and typos.
2. Research papers should not exceed 6,000 words.
3. A separate title page of an article should contain the title of the paper, name(s) and affiliation(s) of the author(s).
4. The first page of an article should contain an abstract not exceeding 250 words and a maximum of eight keywords.
5. Equations in the text should be numbered consecutively using Arabic numerals within simple brackets and aligned against the right margin.
6. All appendices should be numbered consecutively using uppercase roman numerals and shown after the list of references.
7. References should be cited within the text as follows: According to Wickremasinghe (2005), foreign exchange market … These results are inconsistent with those of other studies (Perera, 1995; Silva, 2000)
8. List of references should show each citation in alphabetical order and follow the style of APA
9. Page proofs will be sent to the corresponding author. The corrected manuscripts should be submitted within 10 working days.
10. The Article Processing Charge (Formatting and Hosting) is 00 USD.
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NOTE:
The publisher and journal have a policy of “Zero Tolerance on the Plagiarism”. We check the plagiarism issue through two methods: reviewer check and plagiarism prevention tool (turnitin.com).
All submissions will be checked by Turnitin before being sent to reviewers.
Keep a Similarity Index <20% and single-source matches are not <2%.
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