Announcements

CALL FOR PAPERS

2021-04-04

We are calling for the submission of papers for the forthcoming issue. The number of words in the paper may vary from 4,000 to 10,000 (for short communication paper – from 1000 to 2000). All manuscripts must be prepared in MS Word and submitted online. For submission, please refer to the Author Guidelines.

Published Papers (2025) - This Issue is now open for submissions.

It would be appreciated if you could share this information with your colleagues and associates.

Current Issue

Vol. 9 No. 1 (2024): International Journal of Marketing Research Innovation

Published: 2024-08-09

Research Paper/Theoretical Paper/Review Paper/Short Communication Paper

ROLE OF INFORMATION TECHNOLOGY AND TOURISM PROMOTION IN BANGLADESH

Md. Sajadul Islam Sarker, Saikot Chandra Dash

1-11

PDF

CUSTOMERS' RESPONSE TOWARDS ONLINE BUSINESS DURING THE COVID-19 PANDEMIC: A CASE STUDY ON SELECTED ONLINE BUSINESSES IN AN EMERGING COUNTRY

Farin Sohana

12-18

PDF

THE LINKAGE OF SUBSCRIPTION DECISIONS FROM SEVERAL FACTORS AT VIDEO ON-DEMAND STREAMING SERVICES IN JAKARTA CITY, INDONESIA

Ellena Nurfazria Handayani, Melani Quintania, Firsan Nova, Kamiila Aziizah

19-26

PDF

FUTURE OF MARKETING INTENT TO ACTION: INVESTIGATING CONSUMER’S ONLINE & OFFLINE BUYING PATTERNS, ILFORD UK

Muhammad Zohaib, Muhammad Ismail, Ambreen Zaineb, Muhammad Yasir Tahir, Fariha Tazin

27-36

PDF
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Aims & Scope

International Journal of Marketing Research Innovation (IJMRI) is a double-blind peer-reviewed journal for marketing academics. IJMRI aims to provide to the field of marketing research such as:

  • Marketing Strategy Pricing
  • Relationship Marketing
  • Business Marketing
  • Social Marketing
  • Internet Marketing
  • Advertising
  • Branding
  • Customer Service
  • And Customer Behavior Analysis
  • Marketing & Planning
  • Marketing Needs & Finance
  • Marketing and Corporate Innovation Restructuring
  • Customer Relations, Marketing Research
  • Market Segmentation
  • Positioning, Pricing
  • Business-To-Business and Network Marketing
  • Marketing Theory
  • Advertising
  • Consumer Behaviour
  • Sales Management
  • Advertising & Promotion Management
  • Marketing Strategy
  • Customer Loyalty
  • Marketing Segmentation and Targeting
  • Customer Value Modelling
  • Business Information Systems
  • Communication
  • Direct Marketing
  • E-Commerce
  • Global Business
  • Marketing Research
  • Marketing Theory & Applications
  • Retailing
  • Sales/Selling
  • Services
  • Online Branding
  • Strategic Use of IT
  • Multichannel Marketing
  • Digital Marketing
  • Social Media and Social Networks
  • Viral Marketing
  • Mobile Marketing
  • Direct and Interactive B2B Marketing
  • Management of Technology and Innovation
  • Agricultural Marketing
  • Information Systems and Management
  • Tourism, Leisure and Hospitality marketing etc.

Subject Area – Business, Management and Accounting. Subject Category – Marketing; Management of Technology and Innovation; Tourism, Leisure and Hospitality Management ; Subject Area – Decision Sciences. Subject Category – Information Systems and Management.