ANALYZING THE USES OF DIFFERENT VIRAL MARKETING TECHNIQUES OF BANK: A STUDY ON A COMMERCIAL BANK

Dipu Roy; Sharmin Nahar Eti; Sabeha Jannat

doi:10.46281/ijmri.v6i1.1565

Dipu Roy Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Bangladesh
Sharmin Nahar Eti Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Bangladesh
Sabeha Jannat University of Dhaka, Bangladesh

DOI: https://doi.org/10.46281/ijmri.v6i1.1565

Keywords: Bank, Social Media, Viral Marketing.

Abstract

The paper focuses on analyzing the uses of viral marketing techniques in the banking industry. In this paper, the bank will learn to use viral marketing techniques. This report aims to analyze the uses of viral marketing techniques in Khulna city. The paper’s significant findings are different use of viral marketing techniques as a marketing strategy in the banking industry. Viral marketing techniques are more effective than any other marketing strategy to reach potential customers. To attract customer attention the use of viral marketing is effective. Spreading information is the best use of viral marketing techniques to measure customer satisfaction. To make customers happy, creating a positive attitude of customer’s mind viral marketing plays a significant role. The researcher’s findings also suggest that viral marketing techniques are more effective than any other marketing strategy. To make information available Facebook, webpage and website have no alternative sources. So banks should be used viral marketing techniques. To get trustworthiness and make customers happier, viral marketing is the best used as a marketing strategy. Creating a positive attitude in customers' minds and establishing a new brand viral marketing would be effective, so it should be maintained. According to factors analysis, if banks use 7 factors and maintain those factors properly, it will bring success.

JEL Classification Codes: M38.

Author Biographies

Dipu Roy, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Bangladesh

Bachelor of Business Administration, Department of Marketing, Faculty of Business Studies, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Gopalganj-8100, Bangladesh

Sharmin Nahar Eti, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Bangladesh

Master of Business Administration, Department of Marketing, Faculty of Business Studies, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Gopalganj-8100, Bangladesh

Sabeha Jannat, University of Dhaka, Bangladesh

Bachelor of Business Administration, Department of Marketing, Eden Mohila College Affiliated with University of Dhaka, Dhaka-1205, Bangladesh

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