Published: 2021-02-20

Research Paper/Theoretical Paper/Review Paper/Short Communication Paper

IMPACT OF BRAND IMAGE ON CUSTOMER LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND BRAND AWARENESS

Umair Abbas, K. M. Anwarul Islam, Sajid Hussain, Muhammad Baqir, Noor Muhammad

1-15

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ROLE OF CONSUMER PSYCHOLOGICAL STUDIES IN FAST FOOD INDUSTRY

Adnan Arshad, Shahzaman Khan, Usman Zafar, Ayesha Abdul Qadir

16-35

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FACTORS INFLUENCING HONEY MARKETING IN CASE OF GIMBO WOREDA; KAFA ZONE

Melaku Melese Haile

36-45

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DIGITAL MARKETING 5-GENERATION TECHNOLOGY AND ITS ACCEPTANCE BEHAVIOR

Muhammad Ismail, K. M. Anwarul Islam, Muhammad Zohaib, Riaz Hussain, Muhammad Yasir Tahir, Muhammad Ijaz, Zuhaib Hassan

46-59

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EFFECTIVE USE OF DIGITALIZATION TO BOOST COMPANY SALES A STUDY OF ONLINE CONSUMER BUYING BEHAVIOR TOWARDS E-COMMERCE SHOPPING PLATFORMS

Ghazal Zakir, Sohaib Uz Zaman

60-88

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