THE COVID-19 PANDEMIC TOWARD BUYING BEHAVIOR FOR E-COMMERCE AMONG HOUSEHOLDS IN MALAYSIA

Dhanonjoy Kumar; Abul Bashar Bhuiyan; Tasnuba Haque; Jafor Ali; Md. Kamal Uddin

doi:10.46281/ijbmf.v8i1.1893

Dhanonjoy Kumar https://orcid.org/0000-0002-0147-9303
Abul Bashar Bhuiyan https://orcid.org/0000-0003-1763-124X
Tasnuba Haque https://orcid.org/0000-0002-4108-0719
Jafor Ali https://orcid.org/0000-0001-7929-7940
Md. Kamal Uddin https://orcid.org/0000-0003-1679-045X

DOI: https://doi.org/10.46281/ijbmf.v8i1.1893

Keywords: Covid-19 Pandemic, Buying Behavior, E-Commerce, Malaysia.

Abstract

The COVID-19 epidemic has altered many people's lifestyles and incentives, causing their shopping habits to shift. The current study aims to evaluate these changes. In order to achieve this aim, the study analyzed the influence of the pandemic on Buying Behavior for e-commerce transaction across industries in order to discover household preferences. The present study is intended to respond to research questions of quantitative and qualitative nature. Data collection and analysis techniques from both methods were implemented. Regression analysis was used to study situations in which variables were dependent and simultaneously influenced by several independent variables. The study found that buying behavior is influenced by a number of characteristics, including mental health, isolation, lockdown, price sensitivity, and financial distress. The study also found four factors have a positive association with the dependent variable, whereas the remaining one factor has no relationship with the dependent variable. The world economy, and particularly international trade, have suffered and continue to suffer huge losses as a result of the Coronavirus Epidemic. The uncertainty in which enterprises and end customers have found themselves is exacerbated by a number of issues. These include, to mention a few, income loss, cross-border travel limitations, evolving consumer demand, and changing market actor behavior.

JEL Classification Codes: D10, L81, Q12.

Author Biographies

Dhanonjoy Kumar

Professor, Department of Management, Islamic University, Kushtia, Bangladesh

Abul Bashar Bhuiyan

Associate Professor, Faculty of Business and Accountancy, Universiti Selangor, Shah Alam, Malaysia

Tasnuba Haque

Lecturer, Faculty of Business and Accountancy, Universiti Selangor, Shah Alam, Malaysia

Jafor Ali

Assistant Professor, Faculty of Business and Accountancy, Islamic University, Kusthia, Bangladesh

Md. Kamal Uddin

Assistant Professor, Department of Accounting and Information Systems, Islamic University, Kushtia, Bangladesh

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